Personal Branding 101 [Build Your Personal Brand In 2023]

Learn personal branding strategy and how to build a personal brand in 2023 and beyond.

#branding101 #brandingtips #brandstrategy

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By the end of this video, you’ll have the fundamentals of personal branding and the understanding of personal brand strategy to build a personal brand in 2023 and beyond.

First, you’ll learn how a personal brand is an asset you can build to open doors in your business and personal life and how your personal brand already exists whether you’ve taken the time to develop it or not.

Then you’ll learn how to build a personal brand with a step-by-step process and modern personal branding techniques.

With these personal branding tips, you’ll be able to increase your personal brand value and awareness and build an asset that will open doors for years to come.

0:00 Personal Branding 101 [Build Your Personal Brand In 2023]
1:19 Step #1 - Determine Your Goals
2:22 Step #2 - Uncover Your Audience
2:59 Step #3 - Analyse Your Audience
3:58 Step #4 - Define Your Audience
5:31 Step #5 - Identify Attributes & Lean In
6:49 Step #6 - Work Towards Being Your Most Authentic Self
8:33 Step #7 - Give Value
9:53 Step #8 - Collaborate With Your Peers




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[AbigailK]

Being over 40 and building a personal brand is a unique experience - it's both a personal reinvention and a digital revamp that requires a lot of introspection. I've found that many of the approaches to personal branding have overlooked the extent and value of personal introspection. I truly value your video content.

[kobusingyerehemah]

This is one of the most important information for today. Being authentic is the right balance to bring out the best in u

[Hz]

Stephen, your content has been in rotation with my other studies for the past week. Idk when the algorithm slipped you into my sight, but I’m glad I bit… You speak for a group of us out here who see the market differently than most. Those of us that truly want to be iconic and unique in our field. There’s not much of that content floating around on YouTube, especially for my specific field. So thank you for being a hidden gem that will play a major part in my success story. You’ve easily earned my sub.

[christopherdoiron]

While watching this and writing in my world document all the answers to the questions, I realized that my personal brand name is, well, my own name. Love it.

[Casikan]

I have been given a project by my brand Professor to create a personal brand, and I'm at sea. Will need more introspection, and rewatch this video several more times to know how to begin. Thanks for this as always.

[kalihlava]

Awesome video, being yourself can be hard, and to show it publicly even tougher. Really needed to see this. Thank you!

[klbtrading]

I started my personal brand last year and I'm now working on fixing it by deleting my old content as I realized i wasn't really authentic and wanted to be liked... so I was all over the place and creating content without my specific audience in mind. Thanks for the video.

[dummybear]

I keep thinking about how you said "Your personal brand already exists". It reminds me of one day at my uni when a group of us were hanging out, watching videos of public figures. The guys in the group suddenly told me that x figure was wearing an outfit that I'd totally wear.
I was dumbfounded that people would associate certain types of clothes and colors with me, but it does make sense in terms of this personal branding you were talking about.

[jedidahnyirenda]

Love this video, definitely one that you wanna bookmark and watch every now and then as you develop and grow to remind yourself of why you started building your personal brand. The tips are useful, clear and easy to understand, it was easy for me to pause, self-reflect and already see the correlation between the points and my life as a brand. This is definitely a gem to keep for a long time. Thank you.

[waelzarzour]

OMG... You don't know how much your content is valuable... It really helped gain clarity... Thanks from the heart mr. Stephen 💙

[wondergon]

I really like your videos. They are very helpful and valuable. I think a short summery at the end of the videos with all the steps listed again would help to really let it sink in again.

[stevensonjmary]

Very helpful video. I staeted building my personal branding on LinkedIn, but never go deeper into the social media platform.
I think it's time to get out my confortable shell and share my talent with the world. But I need a mentor"

[saricden]

Thank you Stephen, your video was very to the point and actionable. I'm a software engineer (primarily games and apps) and have recently taken an interest in further developing my own personal brand. I write blog posts and make videos about programming topics that interest me and I feel as though I've (perhaps inadvertently) been developing my own brand for a while now, but having watched your video I'm going to really delve into each step you discussed and plan it out more pointedly.

Thanks again, this was a great video! 🤘

[gannicusjiang]

Well said! Being yourself can be hard, and to show it publicly even tougher

[marketinsolutions]

Thanks a lot Stephen, this video is so insightful, full of great tips

[lelanidias]

SO much needed and fantastic value you are providing. Thank you!!

[tomigmichel]

You are a master for sure. Thank you for sharing your knowledge with us!

[rexduvall]

I'm almost 39 and about to start my own personal brand. Working for companies that don't care about you or your family has broken the camel's back so to speak.

[francisatuaheneceo]

Thank you for sharing this information 🙏.

[KingdomKandy]

I legit come to your videos solely to hear the intro and outro 🔥🔥🔥