How to pick the right colors for your website or app | UI/UX design tips

Choosing the right color palette for UI/UX design can be tough. I struggle at this too! However, with a few simple systems in place, you can now be a pro at creating color palettes that resonate with your target audience. In this video, we talk about how to pick the right colors, what are the color palettes you need, accessibility, tools to get color palette ideas, with real examples!

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00:00 What to expect
00:35 Pick colors based on your target audience
01:41 The 60-30-10 Rule
02:05 Primary colors
04:06 Secondary colors
04:38 Neutral colors
06:00 Semantic colors
08:27 Accessibility
10:20 Airbnb, Youtube
11:16 Tools for color palette ideas!
12:39 The Checklist

[irenechua]

This video was a lifesaver for me as a UX designer with no design background! Love how you problem solve and deliver such a clear message for others who might be struggling too! Keep doing what you do as you're an inspiration ✨ 💯

[rachelhow]

Thank you for watching ❤️ For more resources, check out rachelhow.com/resources​ or my other videos! 

Comment below your content ideas - thanks Ahmed for suggesting this video!

[manoelafvb]

Girl you simply explained how to use color better than the whole material design article omg THANK YOU so much for your video

[sarariosochoa]

Ohh Jesus, I am a graphic designer and I am learning a lot about colors with the tools you use. Uff Really thank you, this video it was an amazing complement to my UI&UX studies, Xhanks!
Hello from Medellín Colombia. 💛💙❤

[phyoheinkyaw]

That's what I'm waiting for. Really love it <3. And can you please make a video of tips and tricks about Design System (Style Guide) later?

[johngomes]

Your channel is so instrumental! Thank you

[davidostrowski]

Simplicity is key for me! Love this video! Thanks Rachel!

[giovcaria]

Wow this was awesome, super informative and full of resources, and it's refreshing to finally see someone give accessibility the importance it should have in design. Thank you!

[itsjeanyu]

Hi Rachel, this video is super helpful specially for someone like me who's learning UI/UX Design. Thank you!!

[valeria]

IMHO one of the clearest and best video on the topic. Examples and resources are rly meaningful!

[zenkithepixie]

Hi girl! Thanks for this :) Choosing colors has always been super confusing to me, and what I really needed was a system. Your checklist helps a lot!

[yrds]

I was struggling on how to find adequate colors for my web application and this video was very helpful.

[johngomes]

That was great ! Looking forward to the next video !!

[qonitaafnani]

Thank you very much, Rachel! I love your thorough explanation of the basic theory of color and how we can explore by ourselves. It is very helpful for beginner like me

[priteshkanteliya]

Well explained, very helpful for beginners.
Thanks!!

[believe-in-yourself]

I am designing a website it has taken me weeks to decide I learnt that you should use 3 colours maximum and first 65% second 25% third 10% .. would you agree with this? Thank you for this great video. Best wishes 😊

[subhasrini]

The checklist is handy. Thanks a lot! I think you're underrated!

[kp]

Always so helpful!! Thank you for your content. You are my go-to channel for UX/UI info. You explain things in a way that I can easily understand and retain, even as a beginner designer. Please keep up the good work 🙏

[thrillerz]

Wow!
My data has been well spent. Beautiful presentation with tons of relevant informations for designers. Thank you so much for this.

You've got a brilliant mind.

[hael]

Thank you so much for your videos, Rachel! It really helps so much, especially for an aspiring UX designer myself :)