🚀 The Ultimate Guide to Google Ads for 2023 | Part 3: Building Search Campaigns

This is the third part of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023. Kasim and John show you how to build your search campaigns from start to finish.

Wait! If you haven't watched the previous parts yet, you can watch them here:

In this video, they also reveal tried and tested strategies for niched-down markets, discuss the key concepts to understand and apply so you can win in the game of Google Ads, and so much more:
0:00 Intro
0:41 The Ultimate Guide to Google Ads Part 3
2:50 Getting started with Search Campaigns
3:52 Bidding strategy for Search Campaigns
8:57 Do not set a target cost per action (tCPA)
15:55 Pay attention to the Display Network
21:01 Factors to consider when selecting Audience Segments
22:44 Automatically created assets are not that bad
26:16 Keywords and ads
27:55 Google Ads Keyword Match Types
35:49 Broad match is not an exact science
37:02 Creating Ad Headlines
46:21 What to look forward to in Part 4 of the Ultimate Guide to Google Ads for 2023

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[ViktorLobkov-js]

So for brand new Campaigns on a new google ads account, should I do Maximize conversions and get 30 conversions and switch to maximize conversions. Or go to maximize conversions right away.

[nickmhc]

if Kasim ever decides the freedom of running his own agency and helping other online marketers isn’t for him, he has a bright future as a Google rep

[Vincent-llov]

At 38:00 you talk about building a high-quality ad. You say that you want a high ad strength when you bid for position because you want to have as cheap a cpc as possible.
However, wouldn't quality score and CTR be most important to achieve that? I have done this bidding for position a lot, and if I don't pin it will sometimes hurt my ad relevance (so my QS and then cpc), and often the RSA's with fewer high-performing headlines have higher CTRs than the ones google deemed excellent. In other words, optimizing for ad strength will hurt CTR and QS, which is what is used to calculate CPC.
Curious as to why you think ad strength is a good metric to focus on here.

[ttarik]

Small question. You said that tCPA shouldn't be on for situational scenarios-clients(Emergency plumbers, veterinarians etc) but how about something like, say a interior design company. Should you still not go for tCPA or is turning it on better?

[digitalwithjohn]

Should you still start with max conversions if the account has no conversion data? For example a brand new account no historical data

[weasel]

Couple of questions regarding this:

1. Are you segmenting your ad groups based on match type?
2. Is it a good strategy to add in Phrase and Exact match to ensure quality through campaigns? Or do you focus on one? Broad only, Phrase only, Exact only?

Thanks!

[NotMyName]

Not sure I'm following the logic about why NOT to use tCPA. Why not keep budget much higher than what you expect to spend, and then scale up your tCPA target until you reach your target spend volume? Then Google will be spending as much as it can at a given level of efficiency. It also allows Google more flexibility with how much it spends on a given day - according to search volume and conversion potential rather than whatever daily budget you decide to put in.

[DeborahO.]

When are we getting an upgraded version for 2024

[marketing_labz]

Hello there, Can I join your agency "google ads"

[irbazahsan]

So the real question is "whats the best bidding stratergy"
Pun Intended 😝🤣

[rakcoaching]

I'm in the market for a parachute, do you have any recommendations? (price is my biggest concern btw)