The Nike Barbell Is Pretty Much What You’d Expect…

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Did Nike simply slap the "Swoosh" on a generic barbell?

0:00 - The Nike Barbell Is Pretty Much What You’d Expect…
1:06 - Overview
1:25 - Barbell Diameter
2:21 - Coating Material and Quality
3:11 - Knurl Type and Quality
4:30 - Sleeve Coating, Bushings & Other Specs
6:38 - Tensile Strength
7:18 - Pricing and Comparing to the Competition
8:36 - Coop's Recommendation (Should you Buy it?)
10:07 - Final Thoughts

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Nike missed the mark, if they were gonna come out with lifting equipment they should have done it during Covid. ALOT of people who knew nothing about lifting was just buying equipment and would have bought this off the name alone. I’m interested to see the sales in a year because the home gym market for the most part has got back to normal numbers.

hyg
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The aesthetic is awesome. Definitely aiking for the rich people that have home gyms they never use

LionelMessiNo
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I feel like the real market for this bar is not really your average consumer looking to buy a nice barbell that will last a lifetime. It is more for the multitude of colleges across the country that are sponsored by Nike and have Nike everything. So it makes a lot of sense for Nike to start making barbells and racks and such for all of the new multimillion dollar college weight rooms that pop up every year.

nickthegreat
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Imagine my shock finding out the Nike bar was "imported" (usually a fancy way of saying made in China) but costs nearly the same as the gold standard, made in USA, rogue ohio bar.

fausch
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Nothing beats the under $50 used barbell that I can get on Facebook Marketplace

GooblyWoobly
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Rogue Oho bar for sure. The additional $25 to not have a Nike logo and it's made in America is worth it.

bmstylee
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This bar is perfect for people that like Apple. All about brand recognition and no substance.

furezj
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This bar looks like it’s made for the guy who does 135lb RDLs with a belt.

TrayCaddyyy
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Not shocked the bar is kinda medium. The plates being made from recycled materials is interesting though.

Germancouch
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Coop WOULD have a knurled wedding band 😂 💪🏻

seanstack
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Not sure I would buy a nike barbell but those super colorful bumper plates are quite nice, like terazzo tile. Love the 80's memphis design look.

kryptoniterazor
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While I wouldn’t personally buy this bar, Nike aknowledging the home gym equipment market, means more people will have an entry, which means more home gym owners, more consumers, more reasons for the established strength brands to innovate. The downstream effects of this is what is actually exciting, even if this bar isn’t.

Speaking of bearings, coop do you know anything about the Eleiko bars from around 2021 starting to have the bearings lock up? It’s happened to a few higher level weightlifters in the US lately like Dylan cooper and Wes Kitts.

Davis.smith.weightlifting
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Seems like a general use barbell with a slant to the oly lifts. Which makes sense the Olympic lifts are fantastic for athletic development. I expect to see this barbell more used in S&C on college campuses rather then in garage/powerlifting/Olympic lifting gyms.

richardpeterson
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For your current bar and if you want this just buy orange spray paint and white spray paint, get a outline sticker that resembles the Nike logo then slap it on then spray the white spray paint on that Nike logo and spray the bar orange

Ryber
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I think Nike is aiming for a different demographic, yes their die hard fans for sure, but also I think this is aimed at athletes who don't really care about the specs of strength equipment as much as we do.

Athletes and lifters are fundamentally different: for athletes lifting is a means to an end, for them getting stronger/faster means being better at whatever sport they play. For lifters, lifting is both the means AND the end goal, lifting heavier and getting stronger means you will be better at the sport of lifting heavier and being stronger.

All athletes care about the equipment they use for their sport, be it bats, gloves, footballs, cleats whatever it is they use and thus they want the best when it comes to that. For those of us whose sport is lifting, that means our barbells, dumbbells, benches, racks, lifting shoes, plates etc. That's why Nike is never going to come out with strength equipment that surpasses Rogue, REP, hell even Titan, because they don't NEED to, they just need equipment that is good enough so that athletes will buy, not Lifters.
Simply put: a football player won't care if his flat bench is 17.75" but any of you watching these videos and reading this know exactly wtf is wrong with that .25".

KingSizeKuma
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Never knew I needed a barbell review…until now! 🔥🔥🔥

nofreehooks
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I like the fact that you’ll be able to go to a brick store, Dick’s, that has locations across the nation and get it same day if in stock.

tonyallen
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Skip to 1:28 just repeats and rambles until then.

bozscaggzz
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I mean, Duracoat and Cerakote are really different. There are other companies out there making a similar product to Cerakote like KG coatings who sell a very similar product at a slightly lower price, but Duracoat at least the firearm finishes I have seen is just an epoxy paint. You can take it off with acetone even, Cerakote isn't like that, frustratingly you have to sandblast it usually to get it off of something once it is cured. I have used the air cured Cerakote and I have never seen anything that doesn't need a hardener be so hard to remove (though the H and V series oven cured coatings do use hardener IIRC). Not that there is anything wrong with an epoxy paint, that is how most appliances are done, and many people paint firearms and other heavy duty things with them, but it has never held up to chemicals or abrasion as well as an actual ceramic coating.

In that barbell that uses both, I have to wonder, what exactly are they duracoating? Or are they saying some use Cerakote and some use Duracoat?

verablack
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The fact you have a ring with knurl marks is crazy

jonjensen
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