How To Create a Winning Cold Email Strategy

Want my team to build you profitable cold email campaigns?

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In this video we'll go my 8-step process to creating a successful cold email campaign.

Mentioned videos:

Chapters:
00:00 Introduction to cold email strategy & over
01:33 Choosing which services & offers to sell with cold email
03:32 Defining your ICP for cold email
06:00 The different types of personalization you can use for cold email
08:10 The secret sauce of my cold email campaigns "segments"
11:36 How to validate your strategy is possible to list build for
12:54 Choosing the merge fields you'll use in script writing
14:14 Writing a cold email script for your campaign
15:17 Measuring results of your campaign
16:30 Final thoughts

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About me:

Hey, I’m Michael Gardiner, a serial entrepreneur and “digital nomad” who’s been building B2B companies since 2014 upon founding an influencer marketing agency (which has since been sold).

On this channel I share my experiences with cold email & B2B sales as a whole coming from 10-years doing outbound marketing, and more recently growing my B2B lead generation agency “Done For You Meetings (DFY Meetings) to well over $1,000,000 in sales.

I’m also a proud partner of tools such as Instantly, Smartlead, and Clay. This gives me insider insights which I share with you to stay ahead of trends & technical changes.

Sometimes you’ll also find my business partner Felipe Fuhr on this channel. He’s our COO.

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My Favorite Tools:

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Connect with me

Instagram / michaelrgardiner
Twitter / mgentrepreneur
LinkedIn / michaelrgardiner

Connect with Felipe (my business partner)

Instagram / felipefuhr_

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#smma #agency #b2bsales #coldemail #instantly #smartlead #digitalnomad #prospecting

[joshuahhartford]

This is incredibly valuable, thank you Michael. On parr with Iman Gadzhi level gold

[OllySleepy]

If you could make a video on breaking down segments and how you break them into copy would be amazing. Extremely useful video though thanks!

[franzairiesh]

Same here. I kept tweaking things manually until mailsai gave me a cleaner way to test scripts and segment faster. Once the targeting clicked, replies started rolling in.