Account Based Marketing for B2B Sales Teams – an Introduction

Join us as we explore the importance of Account Based Marketing for Business-to-Business Sales Teams and answer some of the most popular questions we hear day in and day our managing Account Based Marketing and Sales programs:

What is Account Based Marketing?
Why do B2B Sales Teams need to start thinking of "Accounts of One" instead of "Leads"?
How do we started with Account Based Marketing and Sales?
What is Lean ABM?
Is Account Based Marketing expensive?
How do I align sales and marketing?
Is your sales team saying: My marketing team doesn't bring me qualified leads?
Is your marketing team saying: My sales team can't close deals with qualified leads?