From SDR to AE? Is it the only path or the most obvious one?

The most common path is SDR to account executive (AE), but limited AE positions are often available.

The critical factor in your decision should be the SDR’s goals.

Do they want to be a career salesperson?

Are they committed to moving up in the outbound sales department?

Or are they more interested in management or another department?

Are you looking to create repeatable, scalable and predictable revenue?

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