BUTTERFLIES IN THE BOARDROOM | John Elkington | TEDxGlasgow

John Elkington, Founder of Volans, is an award winning world authority on corporate responsibility and sustainable capitalism. Hear his talk on how we are all part of a caterpillar economy and the effects action and lack of action is having on future generations.

John Elkington is an award winning world authority on corporate responsibility and sustainable capitalism, a bestselling author and serial entrepreneur. John is the founder and chief-pollinator of Volans, which works with leaders to make sense of the emergent future to unlock the potential of their organisation.

Volans tackles some of the world's most challenging problems, helping key actors move from the responsibility agenda through resilience to regeneration through strategic advisory work. John's thought leadership is brought to bear in Volans Inquiries including Project Breakthrough, Tomorrow’s Capitalism Inquiry and the Green Swans Observatory.

John has helped create and incubate movements including the B Team, the Dow Jones Sustainability Indexes, the Global Reporting Initiative, and B Lab UK and he was a faculty member of the World Economic Forum from 2002-2008, In 2009 John was named 4th in an international survey Top 100 CSR leaders, after Al Gore, Barack Obama and Anita Roddick.

John has addressed over 1,000 conferences globally and has served on over 70 boards and advisory boards. He is the author or co-author of 20 books, the latest being Green Swans: The Coming Boom in Regenerative Capitalism. John Elkington is an award winning world authority on corporate responsibility and sustainable capitalism, a bestselling author and serial entrepreneur. John is the founder and chief-pollinator of Volans, which works with leaders to make sense of the emergent future to unlock the potential of their organisation.

Volans tackles some of the world's most challenging problems, helping key actors move from the responsibility agenda through resilience to regeneration through strategic advisory work. John's thought leadership is brought to bear in Volans Inquiries including Project Breakthrough, Tomorrow’s Capitalism Inquiry and the Green Swans Observatory.

John has helped create and incubate movements including the B Team, the Dow Jones Sustainability Indexes, the Global Reporting Initiative, and B Lab UK and he was a faculty member of the World Economic Forum from 2002-2008, In 2009 John was named 4th in an international survey Top 100 CSR leaders, after Al Gore, Barack Obama and Anita Roddick.

[chalinechurch]

People like John Elkington, Johan Rockstrom, Michael Braungart, Bill McDonough etc are setting the stage for real transitional systemic change - to regenerative design - keeping the pressure on and thinking intergenerationally needs to be the new norm - thank you to all these incredible pioneers who help young companies like 540 WORLD have such fertile foundations.

[hannahwright]

Big admirer of John Elkington and this talk hits hard particularly the symbolic representation of the TED red spot being the colour of excitement but also of debt and the intergenerational debt that we are creating for our children and future generations. Love the analogy of the butterfly as an intergenerational marker that shows how we need to change our laws and our economics to tackle climate change and reconsider what should be valued.

[nbcreativecommunications]

Such a great talk from John - really make you think and love how he talks about the importance of working together.