What Causes Miscommunication?

After traveling around the world and dealing with people from more than 40 countries, we've identified the 3 sources of miscommunication. When you understand these 3 sources, the fundamentals of miscommunication everywhere around the world, you can make a huge difference in every relationship, in every situation that you deal with people. You can change difficult relationships; you can improve good and even great relationships.
Here's what they are, the 3 sources of miscommunications:

Number 1: You. How many times are you not clear and effective in your communication? Whatever percentage that is, it makes you the source.

Number 2: Them. How many times are they not telling you what's most important to them, what's most valuable? But yet, they're fixated on what they want you to do. What happens when you do exactly what they ask you to do and it doesn't give them the results that they want? Who they're going to blame? You, the expert, right?

Number 3: The third source - You and Them Together. How many times they say, "I need this better quality. I need it faster"? In their mind "better and faster" means one thing. In your mind, it means something altogether different. And if you don't get that alignment of understanding about the meaning, you've got a serious problem.
Three sources of miscommunication: it's you, it's them, and they way you do it together.
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