What's Next? | Patagonia

For our 50th year, we’re looking forward, not back, to life on Earth. Together, we can prioritize purpose over profit, collaboration over competition and protect this wondrous planet, our only home. What’s next is unstoppable.

Directed & Edited by Ben Knight
Music: The Beech Tree [Plan & Elevation], Mari Samuelsen, violin


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About Patagonia:
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.

[ploglet]

Always great to see Patagonia continuing to press the envelope of how to make the earth sustainable.

[jornlarsen]

This is why Patagonia is the best brand on Earth! I will support this company and their mission my whole life.

[onelove]

Saying we are going to “Save The Planet” puts ourselves in a position of godlike domination, strength and power, as though we are the heroes, and the planet is the 'helpless maiden' who needs rescuing. The truth is the opposite. We need rescuing. We need rescuing from the 'dualism dream of ourselves' as being separate entities from each other, and the entire Universe.

[Tabs]

I have been blessed to personally known and be inspired by Yvon Chouinard. Thanks YC!

[itshollyw]

I love this company! Thank you for being the example of sustainable business for us all

[maharlikamirasol]

You have answered and in fact done what has been going through my mind for the longest time. Can a business not be just about money but in fact be something that is yes, profitable but more so, one that is at the core truly about making a difference, making a positive impact to others, being an example, a business that walks the talk and talks about it more to influence others.

[jt.]

Glad to have been part of those 25 years. A TRUE PATAGONIAC. Remember that term in the 90's? lol

[isacj]

This is why I love Patagonia and all that it stands for. Patagonia represents me!

[soulsootheryoga]

The universe is with you guys!!! 🙏🏾✨ Keep thriving & expanding. Sending my warmest hugs.

[milagardini]

I wanna work for this company since i was 15 and found out what sustainability is. They keep making my passion for this planet rise. One day I will accomplish 15-years-old-me dreams.

[tessasmiles]

Beautiful. Such power in what Patagonia has done for my local indigenous community and resilience locally. This is the way it must be. Thank you Patagonia.

[robertpalmer]

Best brand out there. I have some very old gear, dating back to the Chouinard Equipment days that still sees regular use. Keep going!

[robertopaolonidrywall]

Grazie per quello che fate … another world is possible

[codascheuer]

I love how this commercial uses Caroline Shaw’s the Beech Tree! I usually hate commercials but this one is great!

[mr.bnatural]

Still have my Sierra Designs parka I bought at Great Pacific Iron Works in 1971. Being from Ventura, I used to ride my bike by there often in the 1970s on the way to Surfer's Point.

[malenaben]

I was literally moved to tears by this. <3

[bossingenglishwithmrf]

The music is, I believe, Caroline Shaw's 'The Beech Tree' (Movement 5 of her piece 'Plan & Elevation) performed by Mari Samuelsen on the album LYS. The whole album is excellent!

[jorgeacevedo]

I cannot thank you enough for taking this leadership to a new frontier. We are with you!

[antoineromain]

Goosebumps.
Thank you so much Patagonia to put some motivation for everyone.
We can do it, together !

[Moydodir]

i love your brand and what you stand for! Thank You!