What is a Landing Page - How to Use Landing Pages for Your Business

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What is a landing page and why you should use landing pages for your business? Landing pages are standalone single-page websites that have a single objective or call to action (CTA). They are used for digital advertising such as Google Adwords and Facebook marketing. A homepage has too much information so ads send visitors to a separate website with a sole focus (a free trial, a coupon, download an ebook, purchase a specific product, etc.)

Landing Page Builders Mentioned in this Video

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DISCLAIMER: This video and description contain affiliate links, which means that if you click on one of the product links, we’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

About this Video:
In this video, Jeff Thelen, Co-Founder of TheFigCo, explains what is a landing page and how to use landing pages for your digital marketing. Landing pages should be used with your advertising on Adwords, Facebook etc because they will convert visitors at a much higher rate than your homepage because they have a single focus / call to action (CTA). Popular landing page builders mentioned in the video and that we've used for our businesses or clients are Instapage, Leadpages and Unbounce.

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The only thing growing here is my love for you guys. I'm learning so much!

melkstal

Thank you! Were in credit repair. Would love more

gijelly

Perfect explanation-The best I have seen so far actually

sectormentor

This was great! Just what I was looking for. My industry is legal and id protection services.

livenlight

Hi I would like to know if I have the picture of my freebie on my site like using 'slider revolution' to create it with a CTA button 'Get the Guide' can that be linked to the landing page which will take them to this landing page that we create on convertkit? Or can it only be done on convertkit directly?

jerushanaidoo

I hear about the landing page and I wonder how and what for I should use it in vacation rental industry?

JulaWeg

Thanks for all the hard work you put into this!

michaelmccabe

Thanks fpr an interesting and detailed introduction to landing pages. I'm in the business of creating awareness and mindfulness in the very busy and hectic lives we currently lead

jeansmum

Perfect... I'm new here and I want to establish an Affiliate marketing on click bank but don't have the resources and the know how... The ideas...

josephalusine

I just discovered your videos. I am just starting out. I like your down to earth way of giving us the info we need. Thanks for that! Since you asked, I am in the health and wellness industry looking to monetize my blogging and also sell some products. So I would love to watch videos for beginners on exactly how to connect up and use Pinterest and/or Instagram to get more followers and start building an email list. I created pages on both and am now sitting here thinking... "Ok now what?!"

bodymindandmiracles

How does downloads get the client's email

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akramaladani

What are your thoughts on auto-playing videos? Some people don't realize they can get the info they want if they'd just click it, it's also annoying when sites play loud stuff that you're not expecting...

michaelthelen