6 Logotype Mistakes You DON’T WANT TO MAKE (Logotype Tutorial)

Logotype mistakes can truly ruing your logo design. A professional and functional logo design needs to work in harmony with both the symbol or logo mark, and the logotype itself. So dive into todays video tutorial on logotype, and learn what to avoid in your very own designs.

The logotype on a design is just as important as the logo symbol. The symbol is the aspect that is memorable of the logo, and the logotype might given context but also validation to the overall design. It should be as thought out as the other parts of the design, and so the logotype is not something to be taken lightly. Find out why it is so important in the tutorial, and learn what mistakes to avoid.

If you found todays tutorial on logotype in Illustrator enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace

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[budster]

Not related to fonts, but I always pack logo files for my clients with various sizes/formats for print and web, including JPEGs and PNGs and a small e-mail signature logo. They are organized into folders and labeled accordingly. Most of my clients have no idea what formats to use and this keeps them from calling me every time they need something. ;-) Well worth the extra 15 minutes to do this.

[XMattingly]

We had a font "wall of shame" at a publisher I used to work at. Hobo and Comic Sans were of course displayed prominently! 😂

[motionmarketer]

I love these. Makes me a better design than just knowing how to use illustrator

[ash.]

i like how you jump into the points and not waste time like some others do ... great content (Y)

[phelix]

Hi, I’m just discovering your work on the tube and I’m loving your skills. Your approach and logic behind the methods are sound and well-thought out. Your end products are clean, neat, eye-catching and crisp. Loving what I’m seeing. You’ve got the goods to back it up. Great work. 👍🏾
Phelix

[LoneWanderer]

3:39 And always watch out for the kerning and try to manually compensate. That "y" is still too close to the "t".

[sumonangelo]

Informative and definitely helpful. Thanks a lot for sharing :)

[lenicecollins]

Wow! I actually see the difference in each. In other words it may look good to the eye to the designer but to the viewer it can be complicated. I thank you for this tutorial. I took notes.

[mauriceingram]

Came across your video by mistake but i am glad i did, i couldn't stop VIDEO Thanks Bro!!

[TheBrandC_J]

I'm so excited to meet you here.
Your contents are absolutely brilliant

[TECsta]

Valid points there Satori...


The distance factor...

[cultmyk]

2:54 Could the font be heavier in the revision side? Seems to me you scale it down and it will not be readable

[EdwardSeeber]

The one about scaling it smaller was a really good point, like when ur reading the tag on clothes u don't normally see the text light u usually see it thicker so the brand can still be visible when seen

[MrPhilsAlabamaHotSauce]

Wonderful advice! Those of use with good computer graphic capability, but who lack a practical grasp of the art, really appreciate this type of "how to" instruction. Again, thank you for the content and effort.

[krystosnareofficial]

Thanks Tommy, could there be away we can be sharing our work with you for review and simple guidance?

[rishabhgupta]

Hey Tom your contents is really helpful.I use to hate illustrator now I can work work easily in it, all because of you thanks a lot.keep up the good work.

[mero]

can you make more videos like this, I love this, there is a high value to train the eyes for logo mistakes, thank you :)

[TheRealMissKae]

Thanks for the video love your accent 😊

[LoganPinney]

Tom great video this am bro. I like the laid back style and having yourself in the corner - def feels more like having a coffee and chat with you. Love the points. "KISS - keep it simple stupid!" 😎👊

[matheusnobre]

Good tips. I conffess I found the informative texts you wrote here and there hard to read on a phone screen. But the tips themselves, great. Thanks!