How To Find Out If Your Idea Is Marketable

Concept Validation Research measures your results from Phase 1 Concept Generation and New Product Innovation Research through a second, detailed consumer survey. In the survey, consumers rate winning concepts and design features, as well as help determine pricing strategy of your product on the market.

The Concept Validation Survey

Collects consumer feedback on your refined designs from Phase 1 Concept Generation and New Product Innovation Research.
Helps you decide on a final polished design by measuring consumer interest and choices.
Gains priceless insight to avoid designing a product no one wants to buy.
After the survey, the team begins quick prototyping of winning concept with form studies. Complete the contact form to talk with a team member about how our designers can meet your product’s unique specifications.

Does your product speak to the market? We are happy to discuss your product in a free consultation over the phone with one of our product development experts.