4 Ways Media Companies Use Automation to Drive Growth | Salesforce

Learn from Brian Tong how top media companies are using automation to increase efficiencies, lower costs and deliver a faster time to value on their investments.

Automation is playing a bigger and bigger role in the media and entertainment industry’s drive to boost productivity by scaling tasks related to customer acquisition, retention, and driving new revenue.

New research from Salesforce and Omdia explores automation’s potential: how targeted implementation can improve customer engagement and processes, drive efficiencies and support monetization efforts.

#Salesforce

00:00 - Intro
00:18 - Data & Automation
01:21 - Personalization
02:07 - Reduce Costs
02:33 - Better Customer Service
03:13 - Build Brand Affinity
04:05 - Customer Retention
04:34 - Media Automation Research Report

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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

[HRIapstrategy]

Data, automation should be looked at to make sure the right questions to be asked. To save your customer’s time.
Personalization to speed up a quick question that is not on a DIY site.

[FirstLast-cyog]

self support is still garabage, frustrating and restricting