Why Google is Happy You're Using Adblock

preview_player
Показать описание
Lock In 5% With Bonds:

AdBlock costs companies like Google tens of billions of dollars in lost revenue every single year. So, you would think that such companies would be strongly against AdBlock, but Google is actually the exact opposite. In fact, Google embraces AdBlock ad still allows for extraordinarily popular AdBlocks to be downloaded directly from the Chrome Webstore. While this may be confusing at first glance, it all makes sense when you zoom out and look at Google’s long-term goals. Here’s the thing, while AdBlock may be costing Google money in the short term, it’s likely to increase audience retention as people who despise ads don’t have to deal with them. This will in turn lead to more data collection, more opportunities to advertise in the future, and ads that are optimized to be less intrusive and more effective. Aside from maximizing user retention, AdBlock also increases Google’s ad statistics. When most people who despise ads block them, the remaining people are much more likely to click than the average person which increases click-through rates, conversion rates, and revenue for advertisers. This video explains why Google still allows AdBlock despite being the largest advertising business in the world.

Earn Interest From The Government & Top Corporations:
(iOS App for US Residents)

Free Weekly Newsletter With Insiders:

Socials:

Discord Community:

Timestamps:
0:00 - The State Of AdBlock
2:33 - Unstoppable Monopoly
5:13 - Ad Performance
8:25 - Core Business Protected
10:45 - The Future Of AdBlock

Thumbnail Credit:
Erik Tanner - The New York Times

Resources:

Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
Рекомендации по теме
Комментарии
Автор

It's been over a decade since I went online without adblock. A non-adblocked web is just a foreign experience to me at this point.

lucadivine
Автор

Google is smart. They know it is impossible to completely eliminate Adblock, just like a piracy. If there's a will, people will find a way to overcome it. That's why it can be deal with the same way by remove friction, reduce the will/need of people to seek for alternatives.

mukamuka
Автор

You know what is a loss for them?
>ReVanced Youtube Mobile, and Youtube Music Mobile if you're into that.
>uBlock Origin, not paid to whitelist ads like ABP
>Librewolf, a Firefox fork pre-tuned for privacy
>IceRaven on mobile, fork of Firefox mobile with extremely enhanced addon support.
>Addons like CanvasBlocker, ClearURL, Privacy Badger/Possum, NoScript, and more
I call it the Scorched Earth Anti-Tracking collection, take a SEAT and relax.

kmemz
Автор

If Google bans Adblock, people will all of a sudden discover just how much competing browsers and search engines have caught up these days

kingdeedee
Автор

Honestly? If Google is indeed following this approach, that is making ads less and less intrusive and annoying... that is a move that I welcome. The very point of an adblocker is to get rid of ads that are ANNOYING, obtrusive... ones that ruin your browsing experience. If they can (and it seems so) tone it down to a level that it's almost invisible, or at least not annoying, then by all means, that is a far more welcome approach.

gtxSeries
Автор

Ublock Origin, Sponsorblock, YouTube Vanced, Return YouTube dislike, Dark Reader, IDM are things that really enhanced my Internet experience.

Priyajit_Ghosh
Автор

google is so big, anything you do is good for them
you are alive and breathing, it's good for them
you are using google, it's good for them
you are not using google, it's good for them
you don't use ad blocker, it's good for them
you use ad blocker, it's good for them

prakhargupta
Автор

If Google didn't cared they would not try to cripple them on manifest v3. You will need to give permission to adblock to be used on each site, and their filter can't be updated easily anymore

jmtradbr
Автор

Only tech savvy individuals thinks of using ad block. With that, Implementing a built in AdBlock would be a shot in the foot since you are introducing it to your avg joe and they watch ads the most

malace
Автор

On a recent visit to a friend's home, he was showing my something on his PC. I was horrified by crap, adverts and all sorts of rubbish flying about his browser. Having used an Ad Blocker for many years I had no idea the rubbish people have to put up with without Ad Blocker. Needless to say, he now had ad blocker. Every time we talk, he thanks me!

MichaelBeeny
Автор

This is a win-win-win. Users are not annoyed, advertisers get more realistic results, and Google gets its revenue. Also, it's true that people will really find a way if they don't want ads. Shutting down AdBlock will just make the urge to avoid ads stronger.

rickiamp
Автор

if the adblock was not there, the open-source community will make the ultimate adblocker that will completely shut down google's breath, this is the modern technique of the Art of war.

rajendrameena
Автор

1:55 Piracy isn't an economical damage in industry. It's free advertisement from people who would have never bought the product to begin with, spreading good feedback to people who now will buy the product.

charginginprogresss
Автор

The primary reason I'd never leave Android is because of the ease of Ad-blocking. A browser like Kiwi almost functions like a desktop browser when extension are needed.

musicphilebd
Автор

My father (90) was confused by the ads, did not recognize the difference between the ad and the actual content he was looking for (for example searching information about solar panels and ending up changing electricity provider), ad are discriminatory and confusing for aged persons. So I added the extension and his surfing became much more comprehensible.

pierrekilgoretrout
Автор

Your videos are so watchable — perfect length, good audio, clean graphics, and the topics are distinct from everyone else in the space. I appreciate your team’s efforts!

The.Truest
Автор

If you're not willing to see the ad in the first place, the ad is wasted on you and Google doesn't earn money from the click.
Filtering yourself out means that ad is more likely to land in front of someone who will click

thepenguin
Автор

I actually used to not have adblock on mobile because I couldn't be bothered to set it up.

But the intrusive, 10 times louder than the video unskippable youtube ads changed my mind.

Making the ads less annoying is the way to go.

kajacx
Автор

Mainstream adblockers can be sellouts. Only open source alternatives are really worth using, to be honest. A very eye opening video, as always.

bloodykenshiro
Автор

did not age well, seeing as how youtube is owned by google

Otto