Why Google is Happy You're Using Adblock

AdBlock costs companies like Google tens of billions of dollars in lost revenue every single year. So, you would think that such companies would be strongly against AdBlock, but Google is actually the exact opposite. In fact, Google embraces AdBlock ad still allows for extraordinarily popular AdBlocks to be downloaded directly from the Chrome Webstore. While this may be confusing at first glance, it all makes sense when you zoom out and look at Google’s long-term goals. Here’s the thing, while AdBlock may be costing Google money in the short term, it’s likely to increase audience retention as people who despise ads don’t have to deal with them. This will in turn lead to more data collection, more opportunities to advertise in the future, and ads that are optimized to be less intrusive and more effective. Aside from maximizing user retention, AdBlock also increases Google’s ad statistics. When most people who despise ads block them, the remaining people are much more likely to click than the average person which increases click-through rates, conversion rates, and revenue for advertisers. This video explains why Google still allows AdBlock despite being the largest advertising business in the world.
Timestamps:
0:00 - The State Of AdBlock
2:33 - Unstoppable Monopoly
5:13 - Ad Performance
8:25 - Core Business Protected
10:45 - The Future Of AdBlock
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