New Eco White Poppy Design

Watch how white poppies are made. The production of white poppies has several stages. They begin life at Calverts, where they are printed. They are then embossed and laser-cut by Papershapers, paper-cutting specialists based in North-East London, before being folded and assembled by hand.

The new white poppy design has been developed in line with our nonviolent principles and our commitment to the environment.

White poppies have been worn as a symbol of remembrance and peace since 1933. They were first produced by members of the Co-operative Women’s Guild, in an effort to hold on to the key message of Remembrance Day, 'never again'.

Today, true to its roots, the new white poppy design is made by a workers’ co-op.
- Produced by Calverts, a workers’ co-operative based in East London, specialising in environmentally and socially responsible print design
- Easy to recycle in normal household recycling facilities, along with paper and cardboard
- Plastic-free and biodegradable, printed using plant-based inks.

Archive images courtesy of the Bishopsgate Institute.

[johnboyle]

Great collaboration of a Co-operative inspired action and a co-operative enterprise Calverts.

[jonbourne]

Love this evolution of the white poppy

[sandrastreifel]

I’m so glad to see the new design still has “PEACE” inside the green centre. I wear a red and a white poppy every year, to remember all victims of war.

[jimmoore]

Disgusting! Makes a mockery of what the poppy really stands for.