What is Marketing Automation?

An early lesson pioneers of digital marketing learned (some more vividly than others) was that keeping in regular contact with their audience or customers was an endless chore. That is until the day the first marketing automation applications began to appear. In this video Stefano Mazzalai, Senior Marketing Operations Manager at Instapage explains why this was a great thing for digital marketers.

Whether you’re building cars in Detroit or making sandwiches at a deli in Brooklyn, you share one commonality: you’ve created repeatable processes to do the tasks that go into assembling your product.

Digital marketers do the same thing when it comes to their repetitive tasks, like sending reminder emails, posting content on their social sites, sending regular tweets, and more. In this video, Stefano Mazzalai, Senior Marketing Operations Manager will define marketing automation and provide you with real world examples of why a automation program is essential.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

Get more Instapage: