What Is Marketing Automation?

Marketing automation software can replace the manual, repetitive tasks that you use to create and execute digital marketing campaigns.

With marketing automation, you move beyond email batch and blast, utilizing multiple channels to engage with customers and generate quality sales leads. It streamlines lead routing and nurturing; audience targeting; campaign testing and reporting; and aligns marketing to sales to get deals closed faster. It also collects customer signals, consolidates data, and helps you build profiles of ideal customers.

The right marketing automation solution can increase customer lifetime value by providing them what they need when needed and offering quality customer experiences.