Visual Trends 2019

What are the visual trends in brands, design, photography, and illustration? What are the visual trends we should pay attention to in 2019? How do these trends impact your brand and marketing? How can you utilize these visual trends to connect with your audience?

Brenda Milis is the Principal of Creative Services and Visual Trends for Adobe Stock. As a photo industry veteran and experienced creative director, she leads the Creative Services group driving three key, interrelated activities: servicing the visual needs of top enterprise clients; identifying visual trends; and curating content for global merchandising activities.

3:17 - The Power of Visual Fluency
5:19 - Visual Trend: Natural Instincts
12:44 - Visual Trend: Creative Democracy
23:40 - Visual Trend: Disruptive Expression
31:00 - Visual Trend: Brand Stand
41:00 - Q&A Discussion

As designers and brands know, we live in a fast-paced, intensely visual age, which means that images are one of the most important ways brands connect with consumers. That’s the reason visual fluency — the ability to see visual trends coming and understand what they mean to consumers — is so important. And it’s the purpose behind Adobe Stock’s Visual Trends. Our trend reports help the creative community spot trends as they’re evolving, understand what they mean to consumers, and build on them for maximum impact.

In 2019, our visual landscape will reflect far more than fleeting fads, likes, and shares. We’ll be surrounded by images that capture passionate, beautiful, contentious, messy cultural conversations about values, how we express our individuality and experiences, and how we find refuge in tumultuous times.

The Adobe Stock team looked around the world, from fashion runways and art galleries to the business world, pop culture, and social media — all with the goal of uncovering the major visual trends that will shape the year.

#VisualTrends #GraphicDesign #Branding #Photography #Marketing #Advertising

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
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[hurrenvisuals]

If you wanna get trendy in 2019 just slap some type on a shirt that says “anxiety” and you’ll get mad sales lol

[ginamangiamele]

I'm an Entrepreneurial Consultant and my next client is Graphic Designer. I research the industry to ramp up for my client. This is an incredible video. Great information and insight for designers and ME!! Thank you for this wonderful video. WOW!

[GoodMorning_NBA]

This is a genius episode. I almost feel like this should have been a paid online course session. Her information is so rich and well studied. Applying this information at scale is game-changing. Thank you again.

[mickey]

Damn, one of the best episodes of the futur. Even ur show had lots of take aways from brenda. And she is amazing af! More like this please!

Thanks a bunch!

[ProfNomis]

Blown away by this video. Chris, thank you so much for making this type of content. And thank you to Brenda for coming on the show and sharing your knowledge and insights. I love getting into the more technical side of design so the information here was golden. Again, I cannot thank you guys enough for the content you share. Hi to everyone at The Futur, have a great weekend 🤙🏻

[vincend]

Learned some new buzzwords: organic, creative democracy, disruptive expression

[JoshuaEliGilley]

This was an amazing and enlightening episode, SO MUCH MORE than the typical "design trends" video!!

Can you please have a check-in with Brenda every year?? Her perspective is absolutely BRILLIANT!
BLESS YOU FUTUR!

[ulysse]

Great episode. But i don't feel like it's "visual" trends, more like "marketing trends"

[dhanushchandrabose]

The Perfect Channel for Design Lovers and Creators! Every second spent here is worthwhile. Thanks a lot!

[colleenstudio]

so awesome! couldn't finish the live version, so going back to it, but seriously, this was so awesome. something I love to pay attention to so it's great to see an expert relay what I'm looking at in such a organized, fantastic way.

[priscillaknight]

Awesome content! So it seems like a way to determine a brand’s authenticity to a “stand” is to look into that brand’s history to see if they're consistent with that type of messaging and truly what they stood for.

[maimohamed]

Wow, love this episode
"God is a designer" cool hat btw😎

[lauren]

I love that your channel and content covers all areas of art and design careers. This advice can be applied to all areas! Thank you 🤗

[kovasmitkus]

I really like what she did with those three billboards outside Ebbing, Missouri.

[badass]

Been off this channel for awhile. This was a VERY DOPE episode to jump back into The Futur.

[MisterMrinz]

Wow, this was really insightful! Loved Brenda's presentation, and as always - thanks to Chris & The Futur team for bringing us such valuable content.

[DzignrGrl]

Excellent and inspiring content! I have seen many presentations like this by Pantone and at conferences, and I found this one to be most useful with Chris and Brenda's excellent dialogue about how brands can practically implement these culture-accelerating trends. I also realized that I combined the first two trends on an Instagram post I put up an hour before watching this lol!

[nicolasmarquez]

Pure value content! Perfect for design business and creatives. Thanks for this visual trends and brand stand info.

[RubyDjordjevic]

I just got a lecture for free! Thank you futur

[TokyoXtreme]

Take a drink every time you hear "diverse", "diversity", or ＂ｃｒｙｓｔａｌｓ＂.