If I Wanted to Monetize An Audience in 2024, This is What I Would Do

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[juanmanuelvasquez]

Love this new educational non ADHD style! I was one of those who drifted away from your content when it started to get all over the place and too flashy/ fast for me personally. Then I saw your e-mail inviting people to see your learnings in content after 3ish years, and am back here to learning. Im glad you made the shift Alex. Thank you!!🙏🏼

[ChristophPollak]

I LOVE this simple style of teaching. Incredible value given away freely to the fellow human being. INSPIRATIONAL 1000x ! How annoying I can only give one thumb up!

[StrekRout]

Alex is on a level of his own.

Non stop value in every single video

[LesterDiaz]

Building your own audience although takes the most work and time, it has the most value. I have spent years building mine and it’s the best decision I’ve made.

[iamrebeccaanne]

Damn it’s another banger! You and Leila dropping value all over the place. This has been my vision as a business owner but lack the infrastructure and I believe in this so much!!🎉

[ImageBears]

This came at a perfect time. I have an IG audience of 76K and a newsletter with 3000 people and I was trying to figure out the best way to approach it :)

[pbgw]

One thing I admire about Alex is that he implements fast and is not afraid to change a strategy or technique 👏👌

[arigutman]

Thank you for dropping all the insightful content I need to get a fix of Hormozi medication 🚀

[claudiagold]

You are incredibly generous, looking forward to working with you!

[Jack-hvuj]

Will Alex ever get bored of posting content? I hope not. He's a source of constant fire and applied (/applicable) wisdom.

[jaysportsenthusiast]

PBD used to make videos like this. You just reminded me on how to educate, provide great value and grow your channel

[gamerdad]

Can you please do a technical breakdown/walkthrough of Skool?

[SuccessMindset]

14:51 custom stuff thus the most expensive, the riskiest but and the same time the most valuable way to monetize an audience

[AmericanCustomRanch]

Masterclass, so much value, smash the thumbs up on this comment to visit a ranch with fellow tech folks!

[iyancoder]

I am Iyan, a 15y/o entrepreneur and seriously! I really like your business and money making content Alex! You always motivated me! In my hard times, thank you very very much😃

[OptimizationOrganization]

Thank you so much for what you do. You inspired me to make my own startup so I made an SEO Agency and I already have made it profitable in less than a month!

[DBCooperMOTIVATES]

Thank you for sharing Alex, this was very informative, you are awesome! 🤙🏻

[Jzguan]

The marker is giving me goosebumps. Plz fix that..

I love alex content ❤

[supersuck]

Alex will turn this video script into a book and sell it. One stone two birds. Genius

[eversmilezachary]

Even though you put much quantity in a few period, never down quality 👍🎉