8 reasons why tags don't fire in Google Tag Manager (or they fire when shouldn't)

GTM preview mode does not show all the reasons why your tags are (not) firing. Learn how to properly identify the problem in this video.

While some tips are very obvious, others might be quite challenging to identify if you haven't watched all of these 8 tips.

=== TIMESTAMPS===

00:00 Intro
00:42 Reason #1
02:40 Reason #2
04:03 Reason #3
06:17 Reason #4
08:15 Reason #5
09:52 Reason #6
11:03 Reason #7
12:08 Reason #8
16:27 Final words

=== LINKS ===

✭ Google Tag Manager tutorial for Beginners

✭ Google Tag Manager course for Beginners (includes privacy-related topics)

✭ Chrome Extension: Twitter Pixel Helper

✭ Chrome Extension: Tag Assistant Companion

✭ Data Layer Tutorial

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googletagmanager

[kenji]

First time I had to actually slow a video down on YouTube. Great information, a bit fast but very good. Thank you

[cicypeach]

Great thanks, Julius! ❤ I just watched your video and it successfully helped me solve the problem caused by the Reason 1- Misconfigured GTM Trigger!

[selenefroehlich]

this was very well explained, thank you very much! I'm still not that experienced

[digitalmarketingandronesi]

Great structured mind Julius! I´m impressed and thankful!

[gailfoad]

Thank you for showing me Tag Assistant. I installed it and realised that my event name was in the wrong case.

[AlbyTheMovieCreator]

Hey Julius, I faced a problem but there's no such solution for it apparently. I watched the video but couldn't find any answer.

So I'm tracking the Call Me button in my webpage. When this button is clicked, it triggers 4 different tags : UA, GADs Conversions, GA4 event & Facebook Pixel. I noticed that sometimes UA shows me that someone clicked that button, meaning that the UA tag correctly fired, but all the other tags are not fired. The trigger for the tag is the same one and there's no blocking triggers nor anything you mention in the video. In debug mode all the tags fire correctly and there's no problem, also most of the times I see consistency between the data that I see in UA and the data that I receive from the other tags.

I noticed this problem because UA told me that a user coming from Google ADs campaign clicked in the Call Me button inside the page but GADs doesn't tell me there's been any conversion (the Call Me button fires the GADs conversion tag too). What's the explanation to this? The only conclusion that I made is that it didn't work properly, but it scares me because it can happen any time and there's no solution to it. I tried to think about the reasons for this but couldn't find any.

By your experience, what do you think it could be?

[mizta_pita]

Thanks. It worked. Subscribed and smashed the notification button.

Edit:

How do I track scroll depth for more than one page (but not all pages)?

[michaelmarino]

Great video! Regex is blocking my tag from firing, trigger is set to {{Click Classes}} Thoughts?

[youness]

Very clear & Very Interesting ... Thanks Julius :-)

[קבוצתסטארפק]

how can i check a triggger fired probably not correctly in the past week ?

[samisami-syjv]

hi, i have question please, can i link google analytic with google ads to track conversions without use google tag manager between them,
note, i want use landing page not website.

[nitishpr]

hi, I am getting invalid UA tag field name issue, any idea how to resolve this?

[equiposInn]

Help!! Google Tag manager is sending events to Facebook, both through pixel and Server Side container, that doesn´t exist in any tag or trigger at the container, it sends scrolls, form_start and form_submit events that I haven´t configure previously. I just included a form in my website for sending Lead events when users clic on submit button, but before I set up the tag Google Tag Manager sends events of submit_form, any clue of what may be happening? and solution?

[echocai]

hi, I faced a question today. When I used the GTM to track the thank-you page, it failed. While when I used the same method to track the all page view, it can be achieved.
Will you please do me a favor to help me to solve it?
I do not know how it came out.

[larsfhtw]

Hi, i have implemented ga 4 page views and it fired successfully in preview mode on every page, but in ga 4 is see only maybe 1% of the page views like in universal analytics. Do you have any ideas?

[ugungunawan]

My problem All click not fired any where. What should i do?