HUDA BEAUTY: THE REBRAND

Hey beautiful people!! 💖 I am SO excited to share the FIRST episode of our NEW docuseries, giving you a SNEAK PEEK into life inside Huda Beauty during a super special time as we REBRAND Huda Beauty.

It's been such a journey over the past 11 years, but it felt like the right time to refresh the business so it reflects who we are now and where we want to go. It's been hard to say goodbye... but it's time.

Of course, during such a momentous moment, we had to take you along this journey with us. We're SO grateful for you all, and we hope you love our rebrand as much as we do. 💕✨

Stay tuned for all the raw, real, and emotional moments — from unveiling the new logo to discontinuing products, to shoot days, events, office pranks... Literally we're sharing it ALL!
الترجمة العربية متوفرة
Logo Reveal 05:44 - 07:05
The new Easy Bake Pack 08:39 - 10:46

LET’S BECOME FAMILY!
Snapchat: HudaBeauty

[JessieN]

I liked the old logo and the square packaging of the powder. It felt sexy, mature, and bold. This new logo and packaging feels more like it’s aimed towards teens like all the other makeup these days.

[perfectofluro]

this brand could literally be telling me it's switching over to car parts and I would support them. After they came out hard for Palestine when no one else would. I will never forget that, nor will my family. I will always be behind this brand.

[mk]

I love the fact that you are showing yourself without a lot of makeup now. Congratulations on the new branding and for not being afraid to speak up on what really matters.

[imanak]

We stand with you Huda! Your struggles shaped you to be able to now do this- May you be blessed with all that's good. HB is an ethical brand that we will ALWAYS support! Fully believe in you

[itsesozaaa]

As someone that took a few PR classes in grad school, doing your own rebranding IN house sans a branding agency is a huge deal! The fact that your team rose to the challenge and did SO well speaks volumes to the amazing team that you have. They all need raises!!!

[sundusnaseeb]

With old or new logo, we are Huda beauty loyalist, and will remain one forever! Much love and power to you! ❤

[mdragon]

The old Huda logo is iconic, I'm so nervous but we're ready!

[akmaralumarova]

I respect you so much for your stance on Palestine. You and your values drew me in in the first place and then i discovered amazing beauty products that not only make me feel beautiful but also soothes my soul. Thank you

[ameeraodeh]

Thank you for taking a stand and being one of the first to speak about Palestine. We love you!! 🍉🍉🍉

[sallyenglish]

Please don’t discontinue the Samantha lashes! They are the most unique lash on the market with the combo of definition and wispies. I have worn them since 2017 and idk what I’ll do if they are discontinued!!!

[fouziyehj]

Just finished my bachelors with honours in graphic design and love seeing behind the scenes and the rebranding of huda beauty. Excited to see what's to come and how your brand will keep thriving! 👏😍

[MonaKattan]

Congrats Hoodie & team! So happy for you! Wish you all the best with this new chapter!🩷🤲✨🫶

[mumtazchowdhury]

Huda. We love you. Your products have been bomb. Sweety your brand logo was legit iconic. Keep it. Not these new rebranding thing, like you said it represents so much so keep it representing the years of hard work blood sweat and tears you’ve given to your brand. Don’t change so much that we lose touch with our Huda.

[humamumtaz]

Please don't discontinue Wishful. The skin care is fantastic for menopausal skin 😢

[palettesandpunchlines]

Love the logo and the genius change to Easy Bake as well! 🤯 Wow. Bravo for listening.

[eva.mellesbeautylife]

Dear Huda, I came from Slovakia, living in Germany, I’m loving your brand from the very beginning, I’ve purchased every single palette you came with, yesterday I bought your new liquid blush in Sephora Prague. You are one of my Top 5 makeup brands of the whole world. Wishing you and your brand the very best. Love you ❤

[shandrigonsalves]

Huda you are a Queen!!!! This new rebrand is epic. Your hard work and dedication has truly made a difference not only in the makeup industry but in our lives as a genuine and successful woman. Thank you for giving us your best always. ❤️❤️❤️🙌🏼🙌🏼🙌🏼❤️❤️❤️

[EveofPyrite]

I been a fan of Huda for over 11 years I think. I’m so happy for her success. She is a beautiful person inside and out.

[zikrabouhafs]

Never clicked on a video so fast! I’m obsessed with the new logo and branding. Love you Huda ❤❤❤❤❤

[adisajakupovic]

my god, you and your entire team killed it! the new logo and packaging for easy bake are already amazing, can't wait for what's next.