Huda Beauty is Rebranding... Let's Talk About it!

Huda Beauty is Rebranding... Let's Talk About it!

SUBSCRIBE TO MY TRAVEL CHANNEL!!!

FOLLOW ME!

Support my channel

PO BOX
5200 Clark Ave
# 696
Lakewood Ca 90714

Business inquiries

Everything I discuss in this video is my opinion, intended for commentary only.

[nonbinaryfairyemoji]

Tim I’m so grateful for you trying to upload daily 💕 currently going through it and listening to you makes me feel less alone in my head. Not trying to sound all cheesy but, I appreciate you boo!

[leonnahofer]

Changing the font doesn’t seem like it’s even worthy of being talked about in my opinion 🌸

[taradiane]

not liking the new font at all. looks like someone just went into microsoft word and selected from there and called it a day. looks cheap and juvenile imo.

[LauraSofia]

The new logo looks a little cheap… maybe it will look better on the actual packaging

[blurrydog]

I don’t like the new logo, it’s giving 2005 red carpet

[makeuphair]

The logo is outdated in my opinion! I also thought that the rebrand was going to be something different

[AmyLouise_Deadgirl]

10:03 don’t like the new "logo" . It’s giving 90’s early 2000’s tube lip gloss in a magazine vibe . I like it as is

[PamelaH_HappyVibes]

Huda has already said the new powders do not have any scent. She already made that change.

[kellywatts]

I really don't like the new logo, it's giving very cheap drugstore and I thought she already just changed her powders to fragrance free..?

[rebeccam]

Yeah the rebrand seems very unnecessary. I thought her logo was fine before

[daniahmakeup]

Hey Tim! I am not sure if you have seen it but she launched a fragrance free version of the powder few months ago! 😊 i have it in the shade “cherry blossom”

[MakeupbyPenelope]

I don’t like the new logo, the font and sizing is off… old school with upgraded packaging .. it doesn’t make sense. However, much success to her! 😊

[Ginadammit]

I appreciate her willingness to take risks, and I think it's part of the reason why Huda Beauty out of all the influencer brands has a more diverse, global appeal. While rebranding poses the risk of alienating her loyal fan base, at the same time, it gives her that competitive edge against industry staples like MAC.

In my personal opinion, I think the same can be said about classic, well-recognized branding. It's timeless, but it also poses the risk of becoming stale and shows a low-key unwillingness to change with the times. At the same time, the teeny-bopper image (while successful for the moment) can appear garish and alienate the brand's older consumers, and it also won't age well.

I agree with you, though. I am a simp for packaging, and the logo isn't much to write home about; however, good on her for reclaiming her power and listening to herself. That's a tough thing to do even for a little 9-5 worker bees like myself, let alone the creator of a multi-million dollar cosmetic company.

[misztori]

I LOVE a couple of the Glowish skincare products and I am super upset that they are “sold out” and potentially might not come back! 😭

I also overall really love Huda Beauty. Several of their products are staples in my day to day routine! I’m here for whatever she feels she wants to do as far as the rebrand. I am glad she took back the role of CEO.

[victorcraraujo]

The old is so much better! This new one is cheap and childish 😭

[valefabiola]

Does it not look like the Smart Water logo?

[misztori]

Also, they already released the powder in every shade in fragrance free. ☺️

[dela_elizabeth]

Tim stays on the daily grind y'all 💪🏻✨️

[rebeccam]

If it means I can get discounts on the old packaging ill be here for it 😅

[Alatinaandagolden]

I agree with you this rebranding is nothing extraordinary