How To Start A SaaS Company in 2023

If I were to do it all over again… what’re the 3 things that I would do to start my next SaaS business?

On today’s Unstoppable Sunday episode, I’m going to go through the 3 steps I’d follow (and coach new SaaS Founders to follow) on how to start a SaaS company in 2023 and when you follow these 3 steps, you’ll be able to avoid wasting months on building the wrong product.

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WORK WITH TK TO SCALE YOUR SAAS GROWTH

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS

4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER

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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇

^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇

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Say hi on social 👋:

#tkkader #saasbusiness #saascompany

[antwarior]

im shocked at how natural this all came to me cause I'm already doing that all, i have my prices already marked to how I'll do it, i wrote down how my demo gonna look, already started a following in my niche market, already putting up ads for my saas build and im still weeks and maybe months away from completion, have a big slow down since im traveling out the country but once im back in US in a few weeks, things will speed tf up dramatically

[eleken.agency]

Incredible insights, TK! As someone who has worked with 100+ SaaS companies, I can't stress enough how vital your point about focusing on the market first is. It's the cornerstone of successful product design and customer satisfaction.

[Sam_On_Tech]

YES! I work with 100s of startups, the scenario on how NOT to do it is so familiar, so few that actually start with the market. Thanks for sharing! (And a Hallelujah while we´re at it!)

[wanderleyjunior]

SIm, muito bom o conteudo do Tk, e eu cheguei até aqui...

[nitros]

I normally don't leave youtube comments. However, this video was so good, I had to write something for the algo!

[TevitaTonga-io]

Met a guy yesterday who started a SAAS business before pandemic generation $10 million. Never heard this business model before.
He generate revenue by just middle man everything

[gkl]

Hi @TKKader Great Great Advise. This brings a lot confidence especially when I realizes that I have been covering all 4 steps, not 100% though and I am afraid to ask - Am i on right track ?

[batanimohamedmehdi]

Happy Bday Tk! And thx for the steps 2

[millionaire-millennial]

lol I did a video recently on why #BuildInPublic sucks and am glad you also think it's stupid :)

[kingvdarkness]

For point 2, how do you stop people taking your idea? What do you actually share?

[jd]

Hi! Insightful video, thanks for sharing. Nowadays we can outsource a lot when it comes to the tech stack (low code, no code etc). Where I need advice is in the lead/audience gen actually. Techniques and tools to put the marketing machine in place for B2B customers...

[dinukshishiyarabandaranaya]

YES! I'm worried about building an audience without an actual product, I feel like a fake 🤥

[moniqueyscott]

Thanks for this. I have a Saas biz idea, but honestly, it’s a “nice to have” vs a “must have”. This completely took the wind out of my sail, BUT will save me time and money in the long run. But I’m still sad.🥺

[cseckler]

Thank you for the amazingly clear steps to follow. I hope you will consider a follow-up video that details some of the following:

1) What’s the best way to interview your market? Any tips on how to reach your audience the best?

2) What’s the details about building a “lead magnet”? In regards to building the mailing lists, is it as easy as creating a landing page with a form to fill out or what other strategies go into the GTM step?

3) As you iterate through the product steps do you continually reach out to your mailing list or elsewhere to let people know the product has improved to see if the latest changes may have convinced them to subscribe?

I will check out your checklist if it helps me with my questions but I really appreciate the video format so hoping you will address them in a future video. Thanks again!

[mkeuphoria]

This is excellent advice. Reminds me of the Chasm institute methodology of product management / marketing. Keep up the good work!

[arielwertlen]

I realise that it's an odd comment, but the gym is paying off TK!

[aefgshwrthwrhnwrhnbw]

How did you discover the problem that a sales engagement company would solve? Like we're you talking in person with people and they were telling you about friction they have?

[shinobatron]

How would you navigate connecting to potential customers if you think you have an idea that has not been done yet, and you have no provisional patents yet, so you cannot risk disclosing anything.

[HughBillings-nxkl]

With the GTM, how do you avoid the paralysis of ‘someone with more money will steal my idea’ ?

[viktorhajon]

how much money at the start would I need to put towards building a Saas( also could a good idea be to buy Saas business that arent doing well and try to make them do well)?