Pricing, promotions and profits - marketing in inflationary times

Inflation is still stubbornly high. How should marketers respond?

[benbolton]

Excellent video Les - the link between brand and reducing price sensitivity is something I'd also like to evaluate in B2B markets, very important.

[michaelhawkins]

We've had evidence of the terrible value for money of Price promotions for at least 30 years - I remember presenting it in 1998 for TNS Superpanel - but the reason why it is still done is the Retailer relationship. So how can we transfer the power of advertising into retail that will replace this benefit? Could be retail media, but I suspect the main way would be to also increase the margin given to the retailer.

[sojibrajii]

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