Achieve Higher Profits by Optimizing Your Promotional Pricing Strategy!

Consumers like discounts; that’s a fact! But are you really discounting your product or your brand? How do you know what products to discount, when to discount, for how long, and by how much? Your customers are unique; machine learning leverages your own data to understand their unique behavior and price sensitivity and create the perfect pricing strategy for a successful promotion.

In this video, predictive analytics lead, Francesco Sguanci, will show you how machine learning can be leveraged to create a promotional pricing model that will increase sales, while achieving higher profits.

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