Why Nike Air Jordans Are So Expensive | So Expensive

Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture.

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#Sneakers #AirJordans #BusinessInsider

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Why Nike Air Jordans Are So Expensive | So Expensive

[heskicks]

Fragment AJ1s have higher resale than the Yeezy 350 V2 because they were more limited.

[bloatedsodium]

Can y'all do a video on why cocaine and hookers are so expensive? Thank you in advance.

[Jaystro_texn]

I remember back when it wasn't a pain in the ass to get a pair of retros for retail.

[JA-ldit]

They’re expensive because of the market. You have 90% of a shoe’s stock under the possession of resellers so everyone who wants a pair has to pay that mark up. But without the aftermarket, a sneaker wouldn’t be as much of a flex so it’s what keeps the hype going

[AussieRoberts]

"Made in China with the best factories" you aint fooling anyone

[TEYRIS]

Air jordan 1 :
- total cost of production (in asia of course) : 20$
- transport cost china -> usa/europe : 2$
- general cost (mostly marketing) : 10-20 $
- customs taxes : 2 $
- transport by truck : 0 - 1$

So roughly 35-45$. Nike sell it 60$ to the shop, and the shop sell it 120$ + VAT.

[MarcoCorreaBR]

I've sold 8 livers to buy some Jordans. None of the livers were mine.

[djm]

I love how the myth of the Air Jordan 1 continues so that even Business Insider believes it. The NBA did not ban his shoe. They banned the black and red colorway because it violated their policy. After receiving a warning, Jordan wore AJ1s that were mostly white and did not violate the NBA policy. So no fine was paid because no rule was broken. He only wore the red and black shoes in two pre-season games and in the dunk contest and he was given a warning after those events, and never fined.

[roguevoid]

Simple, you're paying for the brand not the product

[dsdfdsd]

“Average Jordan price is 145”

Yea nice kids size

[assessmentxavier]

Business Insider: Why are Jordan’s so expensive???

Me: Because of the label and brand, I just saved you 8 minutes

[MadDrx]

That’s crazy when I was a kid my mom never really allowed me to wear Jordans because she was aware of kids getting bullied and robbed for them. It wasn’t till I was an adult and started buying them but I stopped because it became a chore for me because I kept having to clean them every time I wore em 😂

[semusmurphy]

To a sneaker head, this video is painful.

[journalsfromdavid]

It’s expensive because you’ve given it value, Period.

[userunkown]

An opinion/theory: these shoes are really nice but hella expensive, people who resell Jordan’s sell them for a bigger price than what they’re actually worth. The higher the demand the higher the price, and now it’s getting to a point where people aren’t buying the shoe for its authenticity or it’s looks but because it’s popular and in style not to mention people like buying really expensive things because they think it makes them socially excepted🙈

[blazendary]

This video is half correct, the comparison between a yeezy v2 red stripe and fragment isn’t the best. Two very different sneakers- a limited collab vs. a “gr” yeezy that released alongside 2 other colors on the same day.

[willsmith]

The royal frags are 2000 cause they are fragments not just because they’re Jordan’s

[mikethemechanic]

I remember buying Nike shoes in the early 90s when I was a teen. No one wore them. People would make fun of you. Most people wore cheap chucks or LA gear or Reebok. A year or two later My first pair of Bo Jackson shoes were 80 bucks. That’s when everyone wore them. I don’t get why people spend so much on Nike shoes. They get dirty and last for so long..

[spencertheexpert]

Whoever made this clearly knows nothing about sneakers.

[gamingultrabeastx]

I have the air jordans 1 red and the quality is good and the shoe shows good quality after a long time. NBA didnt ban the black and red air jordans one, they meant it to be Michaels old air nike shoes which the colour looks exactly like it. Nike also mistook it and thought it was banned because the NBA never stated which model they were referring to. Thats also why the first air jordans one was black and red, to match micheal jordans old air nike black and red shoe and to also match the chicago bulls theme. Idk if thats true but i found it on another video.