Why Millions Of Gamers Are Boycotting Asus

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Did you know that much of the gaming community is boycotting Asus? In fact, even many large YouTubers who have an extensive history with Asus have turned on the company. Why, you ask? Well, one of the main reasons that Asus rose to fame was because of their high-quality hardware. This is what led to their famous sub-brand ROG or Republic Of Gamers which many enthusiasts swear by. But, more recently, it seems that Asus is falling short on the quality aspect and just using ROG as a marketing play. This was first noticed in their budget hardware which was noticeably less reliable than what Asus was known for. The nail in the coffin though was when Asus’ negligence started rubbing onto their enthusiast hardware as well. They pushed out a bios update that fried people’s computers and they refused to take responsibility. This video explains why consumers are boycotting Asus and the future of the once-beloved brand.

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Timestamps:
0:00 - The State Of Asus
1:16 - Poor Man Gets Screwed
3:28 - Rich Man Gets Screwed
6:52 - Anti Consumer Policies
9:57 - Status Quo

Thumbnail Credit:
Asus

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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[Visualize]

Gamers Nexus just released another video on how ASUS tried to scam and extort them during a warranty claim which *really* drives this home

[Bunuffin]

It takes a lifetime to build trust and a few seconds to destroy it... No matter how big the company is.

[tommyjakeful]

tehnician here, 70% of laptop that come to my shop were asus, their build quality were amazingly weak especially for the middle range laptop (just like the video stated).

[skyscall]

I had an Asus TUF F15 gaming laptop, with Asus' Premium Care with Accident Protection warranty. One day I had a liquid spill on the laptop, so I sent it in for service that would've been covered by the warranty.

They quoted me for an entire replacement of the motherboard of course. However, they also wanted to replace the back plate, chassis, keyboard, and battery(???), quoting about $1500 total. When I asked about my warranty, they made up some reason about why it couldn't be used.

I ended up just asking for my laptop back, and when I received it, there were scratches and a massive dent in the metal chassis exposing the inside, and one of the screws was torn completely free from it's screw hole and would no longer stay in.

I'm never buying Asus again.

[omarmontes]

ASUS for me had the worst customer service when something went bad and was still under warranty. The place you buy it would not honor a refund and your only option is manufacturer.

[pepeshopping]

Nah. I stopped overclocking many many years ago when I decided my time and reliability of my PC was more important than a benchmark or even the greatest slaving game…

[BryanTerran]

The video is good, but the thumbnail feels misleading because it implies that Asus has dropped by over 50%, but as far as I can tell (maybe I’m wrong?), there isn’t a metric cited that aligns with what the thumbnail is implying.

[planesrift]

As someone from where ASUS is based, they are not just shit to consumers, they are shit to their employees as well, which costs them the most skilled engineers (who got plenty of choices in our booming hardware industry).

[icgzdxx]

As an Asus RoG Strix owner I can personally tell you...the absolute WORST customer service experience I have EVER had in over 40 years of dealing in tech.
Almost immediate issues with overheating and energy management. A completely broken CS route which involved non English speakers on North American service lines and after months of frustration a complete abandonment of responsibility resulting in HUNDREDS of additional dollars for repairs which should have been covered by warranty.

I was planning on spending $4-5K for a high-end gaming box, using Asus's components. Not anymore. No money will go to this company ever again from my accounts, either business or personal.

[rohitmishra]

i had a ASUS tuf laptop, the motherboard died just one month after the expiry of the warranty. so it lasted 1 year and 1 month. the ASUS customer service quoted me a price that was 65% of the original price. Never buying ASUS gaming laptop again.

[raute]

Gamer's Nexus have rightfully earned A LOT of respect from the gaming/PC-hardware communities over the years. If they tell me not to buy from a specific company, I have no problem complying first and asking questions later.

[tthp]

Loved the brand and built an entire ROG pc, then the most expensive parts started failing just outside of the warranty period, never again

[nanopone]

i tried to get a refund for my zenfone 10 after they refused to deliver a promised feature which i specifically bought the phone for, and i was met with radio silence. someone else in my country took them to court over it, won, and asus paid the legal fees and issued a full refund

[nicoinformatics]

Who are these "millions" of gamers again? Just because Nexus and Jay's videos have millions of views, it doesn't mean anything. No one's boycotting ASUS, their sales doesn't show it, their stock price is not showing it, infact, 99% of gamers either don't care or don't even know that these issues exist. No one even buys ROG products to overclock them, the majority of gamers just bought into the brand. Less than 2% of PC users overclock their systems. I know you need views, but this video is too long of a stretch.

[Jonn]

Asuspected something was off with this brand.

[DexR]

Asus also didn't recall their Rog Ally for burning SD cards. And they did 24 Days of Rog giveaway and only gave away the first few days. Then they deleted the giveaway page and didn't respond to everyone commenting on their Instagram. They got free advertisement from creators and tons of social media growth and then flaked. Looks like this has happened before too.

[vzyuwek]

My latest ASUS experience, is their notebook battery connector, designed to tear from motherboard if you failed to notice an uneven sliding lock on it.

[Anon-tjfd]

I think ASUS really let their reputation get over their heads. It used to be that people, including myself, bought ASUS because of their reputation be being built much better, and more importantly, had a BIOS that wasn't absolutely infuriating to use. Throughout the 2000s and 2010s, every time I was asked by family to build a computer, it would be the similar combination of Intel/ASUS/Nvidia simply because I could trust that the computer wouldn't end up having any teething issues the moment I handed it off.

It took all the other vendors years before they caught up on their BIOS UI, but they eventually did and that meant that ASUS could only compete on the quality of their engineering if they wanted to command the same premium price.

At this point however, even if they aren't willing to stand behind their products, even the quality of their products is garbage, the reality is that the products they produce are not unique; I can very easily move to another vendor. ASUS has no 'moats' around their products, they have no ecosystem that anybody is locked into, they have literally nothing that stops any consumer from jumping to another vendor. So that's exactly what I have done for the last few years, and will continue doing so into the future until further notice: this isn't me boycotting them, if ASUS is going to produce an inferior product for a higher price point than their competitors, why would any sane person even take their products into consideration?

[seamon]

15 years ago and earlier I used to swear by Asus for motherboards and other components.
Nowadays I avoid them like the plague.
They went downhill in record time.

[paul]

This is honestly the first time I heard "gamers" boycotting ASUS. Is there even a forum calling for the boycott?