Startup Business Models and Pricing | Startup School

YC Group Partner Aaron Epstein talks about different startup business models, how to monetize, and how to price your product. Pricing and monetization is one of the most common questions from founders, and this talk outlines 9 business models as well as highlighting business model lessons from the top YC companies.

00:00 - Introduction
00:13 - Outline
00:42 - 9 business models that build billion-dollar companies
02:28 - Business model lessons from the top 100 YC companies
09:42 - Overall lessons
16:06 - 5 pricing insights from top YC companies
29:15 - Story of Segment - How to charge for your product
32:00 - Wrap-up - Key pricing insights

#startup #tech #entrepreneur

[ycombinator]

Which of the nine models does your startup use?

[travesseniorchannel]

"Pricing is not permanent". I needed to be taught this.

[mikejward]

Amazing you put this public. 🙏🏼I've done b2b pricing for a few startups. It's difficult. My feeling is the biggest thing you need are real customers to work on pricing with. Pricing ultimately is what the market will bear so you have to start doing deals to understand what the market will bear. All startups seem to come down to one basic principle - know your customer (and their problems) well. The hardest part is getting out and finding customers but ultimately it's the only thing that matters. Do it early and often (advice I'm giving myself!).

[danielkim]

The Y Combinator channel is one of the most valuable channels on youtube IMO and this video has been one of the best ones that I have seen not only on this channel but anywhere. Love this and thank you for sharing.

[JWilderSmith]

I watch all of the y combinator channel videos and never comment, but for this one I have to make an exception. That was an extremely informative video and helped me a lot-- thank you!

[TommyBoy]

33 minutes absolutely flew by! Brilliant speaker and insights, thank you!

[scrumtious]

Funny how for the only business model focused on hardware the short description is basically a negative/risk statement rather than an actual description.

[hidden]

Now, that's what we call "Highly Valuable".
Thanks for sharing!

[Charles-Bo]

This is 100% spot on excellence: content, delivery, clarity, tone, and storytelling. Thank you 🎉

[OliverSalva]

I really enjoyed this video! Everything was succinct, clear, and actionable! And it provided enough context for the usual advice that one receives.

[patterntrader]

Exactly as we’ve been struggling with this issue, YC comes through. Thank you!!

[AnthonyMunyi]

This would easily qualify as having high value content. I needed this video so much!

[AnastasiaR-brtl]

Thank you SO much!!! It is incredible, super relevant, concise, and comprehensive 💥

[fokhrulislam]

I lost myself for all those 32:33 minutes. Thank you is not enough for such a presentation. Well done.

[martinstine]

This one wowed me. Great. Lessons learned. Thanks YC. Thumbs up Aaron.

[coachankitpandey]

I was trying to figure out how to show my business model on my investor pitch deck. Your video comes like a savior for me. Law of attraction 😅

[JetSoftProHQ]

Very clear explanation! We believe that all employees of the company should be oriented in how the business works and develop their business acumen. We have already advised our team members to take a look!

[xavierabdulkarem]

This content is such valuable why most people watching something else as of today I can start my own startup

[TheMicahwitz]

fantastic content!!! I hope everyone understands how valuable this information is.

[gregtaylor]

Incredibly good content. No-nonsense. Excellent presenter