TiE Dubai In Conversation With Shabana Karim (Full Version)

Creating something that solves a problem that people are willing to pay for is a basic premise for starting a successful business. Whereas customer centricity, continuous innovation and a strong culture go a long way to scale and grow a sustainable business.

To learn about what it takes to create, develop and scale a flagship brand from one of the leading women entrepreneurs in the UAE, watch this in-depth Conversation with Shabana Karim, Founder and Owner of House of Enspa a UAE based beauty spa and grooming company and a TiE Dubai Charter Member.

Shabana shares her journey in founding and scaling multiple businesses in the UAE. She sheds light on the challenges and lessons learnt along with some insights about the future of the beauty industry. She says “Delivering beauty, whether to offices or homes, is the way to go. I started with the goal of solving a problem and realizing my belief - not with the intention of making money. Which I believed would come if we kept a razor like focus on our values and vision.”

Shabana Karim founded TNS in 2001 to address her personal frustration with the standard and quality of beauty service outlets in Dubai. She left her career as an educator and embarked on a journey to set up an outlet that fits her aspirations and needs. Taking her diligent educator’s approach she focused on training manuals, processes and educating passionate team members to help her scale her businesses and empower the teams.

Today the shape of the industry has changed, but the business approach embraced by TNS is their key to staying nimble, adapt and develop new solutions to meet the requirements of new consumer behavior and new possibilities with technology.