TiE Dubai Fireside Chat With Raed Hafez, CEO of el Grocer (Highlights)

Given the impact of the current pandemic on the economy as a whole and on employment opportunities, many have been considering leaping into entrepreneurship.

If this resonates with you and you are wondering about the emotions, motives, struggles, challenges and mindset to take such a leap, hear from TiE Dubai fireside chat with Raed Hafez, CEO of El Grocer & TiE Dubai Charter Member who shares his journey and insights through the transition, as well as his learnings as an entrepreneur being at the helm of a technology startup aiming to redefine grocery shopping in the region.

" I’m passionate at what I do. Whether it is leading a $250m region, delivering a $10m+ project, or advising a promising startup, I aim to over deliver. I surround myself with energetic and passionate people who share the same vision and work ethic. We celebrate our wins, learn from our losses and continue moving forward. "

Embarking on an entrepreneurial journey is no easy feat, make sure to have the right support from family and the right partners to help you on the journey. However, it is a rewarding journey of continuous learning and growth.

Online grocery shopping is the latest frontier that large retail incumbents and established digital platforms are competing to dominate. It is a high frequency and engagement service that on the surface may trick brick-and-mortar retailers to underestimate the digital infrastructure and comprehensive investment needed to create competitive experiences. COVID-19 has erased any doubts about the vitality of online grocery shopping and has accelerated market share from 0.5% to 10% in MENA in FMCG.

Speaker: Raed Hafez - CEO, el Grocer
Moderator: Abeer Nijmeh - Head of MEA, Servify

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