THE FAKE FACTORY RGB TRIBUTE TO ITALY FARNESINA IMMERSIVE DIGITAL ART EXPERIENCE - KUNSTKRAFTWERK

Stefano Fake & The Fake Factory pay their tribute to the Italian national colors, which significantly coincide with the primary elements of digital video (Red-Green-Blue) and white, the result of additive synthesis. The generated immersive environment becomes a tribute to the revolutionary ideas expressed by the Futurists, who already wanted to leave the concept of framework and to expand to new “visions of light” putting the viewer at the center. As Lucio Fontana wrote in the 1948 manifesto of spatialism: "with the resources of modern technology, we will make appear in the sky: artificial forms, rainbows of wonder, luminous writings". Today, through immersive, digital and multimedia art experiences, this avant-garde dream has finally found its concrete realization.

Sound design: Simone Lalli

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AN IMMERSIVE ART EXPERIENCE IS A FORM OF ART
WHICH USES MULTIMEDIA AND SENSORY LANGUAGES AND TOOLS
WITH THE AIM OF IMMERSING THE VIEWER INSIDE THE ARTWORK,

TO PARTICIPATE IN AN ART EXPERIENCE
WHICH HAS A DEVELOPMENT IN SPACE AND TIME
DETERMINED BY AUDIO-VISUAL STORYTELLING.

AN IMMERSIVE MULTIMEDIA ART EXPERIENCE IS INTERDISCIPLINARY BY ITS VERY NATURE.

ITS MAIN FEATURE IS THE EXPERIMENTAL USE OF CUTTING-EDGE TECHNOLOGY AS AN ARTISTIC TOOL WITH THE PURPOSE OF CREATING TRANSFORMATIVE SPATIAL EXPERIENCE.

THE CREATIVE TOOLS IN THE HANDS OF THE DIGITAL ARTIST ARE: THE SPACE, THE LIGHT, THE VISUAL DRAMATURGY, THE SOUNDTRACK, THE AUDIENCE.

EACH OF THESE ELEMENTS IS FUNDAMENTAL AND MUST HAVE THE SAME BALANCE IN THE CREATION PROCESS.

THE CREATION OF AN IMMERSIVE ART EXPERIENCE IS AN INTERDISCIPLINARY PROCESS.

THE MEDIA ARTISTS MIX TOGETHER OTHER DISCIPLINES SUCH AS ARCHITECTURE, LIGHT ART, CINEMA, FINE ART, SCULPTURE, GRAPHIC DESIGN, SOUND DESIGN, MUSIC, LITERATURE.