6 Promotional Pricing Examples & Types (For Discounts & Sales)

Learn how promotional pricing works with examples and types of strategies for discounts and sales.

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What is Promotional Pricing? (Strategy Pros, Cons & Examples):

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By the end of this video, you’ll understand what promotional pricing strategy is and how to use with examples and types for explanation.

First, we’ll answer the question “What is promotional pricing?” with a concise definition before we dive into the psychology of price promotions and how it effects

Value Perception
Price Perception
Brand Perception
Brand Loyalty
The Fear Of Missing Out
The Gratification Of Purchase Success
Promotion Expectation
Promotion Addiction

Then, we’ll dissect the different types of promotional pricing using examples to illustrate the methods of discounting used by brands.

Finally you’ll learn the questions you need to ask when considering whether or not a promotional pricing strategy will work for your brand.

0:00 Promotional Pricing Examples & Types (For Discounts & Sales)
1:23 The Pyschology Of Price Promotions
2:23 Sale Price
2:54 Two For One
3:20 Bulk-Buy Promotion
3:38 Flash Sales & Limited Numbers
4:01 Loyalty Incentives
4:21 Seasonal Promotions

#Promotionalpricingexamples #Promotionalpricingtypes #Typesof promotionalpricing #Promotionalpricingstrategy #Discountstrategy #Promotionalpricingpros&cons #Discountpricingstrategy #Discountpricing, #salesstrategy #brandstrategy #brandmasteracademy #stephenhouraghan

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6 Promotional Pricing Examples & Types (For Discounts & Sales)

Promotional pricing is a strategy used by brands that want to drive short-term sales. They do this by temporarily reducing the price of products or services to entice customers to buy before the offer expires, often through integrated marketing campaigns.

PSYCHOLOGY OF PRICE PROMOTIONS

Value perception

Price perception

Brand perception

Promotion expectations and promotion expectation

Brand loyalty

FOMO

Gratification of purchase success.


1. Sale price - Sale offering a by dollar value or sale by percentage of value. EX: Even tho it mostly affects them subconsciously, it still impacts many things like 25% OFF OR 25 DOLLARS OFF. It's relative to the original price.


2. 2 for 1 - Having a second item for the original price or be used as an entertainment value with two tickets at a price of one.

3. Bulk buy promotion - Purchasing higher volumes to reduce the average cost: 3 for the price of 4 or 50% off the second item.

4. Flash sales and limited numbers - Encourage urgency and scarcity by using limited-time or product sales. Promotes community exclusivity and incentivizes non members to join in.

5. Loyalty incentive - Offers an exclusive offer only available to them as a reward for their loyalty.

6. Seasonal promotion - Deep discounts for a certain period of time.



FIND THE RIGHT TIMING FOR A SALE TO PREVENT THEM GETTING USED TO IT, ONLY USE SALES AND DISCOUNTS IN A WAY BRAND EQUITY WILL STILL BE ATTACHED AND BOOST PROFIT.