How to name a product, from the man behind Swiffer and BlackBerry

Have you ever wondered how products get their names?

Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these brands have one thing in common. They are products named by a small firm in Sausalito, California, called Lexicon Branding.

The firm, founded by David Placek, has invested heavily in an area of linguistics called “sound symbolism,” which tracks the associations evoked by specific letters, across languages and cultures. They found that ‘v’ conjured energy and aliveness– think Corvette and Viagra– while ‘b’ and ‘t’ recalled reliability– as with BlackRock; T-Mobile; and BlackBerry, which Lexicon named. Placek and company know how to name a product.

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[Morslatke]

So does the liveliness of V and the stability of B cancel each other out to make the supremely chill “vibe”. Also first

[AshtonSnapp]

Man I could use their service.

If only I could actually, realistically, afford it.

[CarlosSantos-ndlw]

This is a reupload. What's up with that?

[Greghouse]

Funnily enough when I saw the vacuum cleaner I thought it was a Milka chocolate :-D

[suzu]

Very interesting. In Japanese, “Venza” sounds like 便座(toilet seat). I guess that Toyota car’s seats are so nice and comfy LOL

[TennessineGD]

This was a very nice video.

By the way, I think I'm pretty early.

[connorcox]

Says names shouldn't be literal... names company lexicon.
Literally meaning one's vocabulary.

[shrimpfry]

Just name it after some keywords wish style. Like Mini Portable Entertainment Video Game System 6000+ Built In Games Adult Child

[joshuaadams]

I love marketing. I never knew this was a thing.

[Abidist_.]

😒 I'm here to find a name for my channel

[pinkipromise]

japanese and chinese companies name their products weirdly