How To Choose a Name for Your Business, Startup, Brand, Product

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Are you trying to choose a name for your business, startup, brand, or product? Naming your business can be challenging because you want something that will not only stand the test of time, but also that you can legally protect!

In this video, I'm diving into essential best practices for business naming to ensure you get it right on the first try. Whether you're seeking SaaS name ideas, brand, domain and trademark tips, or product naming help, this video covers it all, along with the most common naming mistakes.

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Just sold my brand (not my actual business) to a hedge fund and now need to come up with another one 😂. Perfect timing.

RuRichelieu

All the points you mentioned makes a lot of sense!

jfmelo

Super useful info! Definitely, you make a difference compared to the other videos about this topic on Youtube.

mervesyn

eBay is a great name. Its short for electronic bay, very easy to remember.

RemotHuman

Love your stuff, but re: pronouncing names those are super easy in original language/accents, but it is the transfer into NA english that is the issue. It is also sonething to think about: how it might transfer in a different language or cultural context.

MicahMelnyk

This video is very helpful! You are giving so much simple rules, that are easy to follow. Also examples are so helpful. Thank you.

alisherzaitov

You didn’t mention trademarks at all. And that’s the big one that could come back and bite you with adding a prefix or suffix. I received a cease and desist letter when a bought a domain with a prefix for a trademark name. If the top line domain is taken, there’s a good chance it has an active trademark.

reginaldbrooks

Not gonna lie, if you told me you're building a SaaS playbook in a loud bar I would think you're writing a book on dealing with Sassy women.

habitsofsuccess

Really nice video! i was wondering if i could help you edit your videos and make them more engaging as well as it will save your time🙃

teleshyam

Thanks for the video
i am searching for a new domain name for my website, i got one but it is too similar to the another domain name, is it ok for will it effect my website reach..?

uniqueone-kp

L'Occitane is pronounced "loxitann" with the 'A' pronounced like in Spanish.
Thanks for this video, I'm currently building a product aimed at French speakers and my business name is in English so I branded my product with a French name and a local TLD (.be).

I'm planning on building a micro-SaaS aimed at FR/NL/DE speakers for starters and I am unsure if I should register the same name in 4 different languages (EN as well) or if I should go with English.
The problem is that French people are really not used to English brand names and it would be harder to penetrate the market there.

zyriab

Thanks for the video! Super useful! Can I ask you what you think of the name 'Brokerwall' for a marketplace for real estate agents? :)

villanuevaphoto-ebmi

Beautiful Teeth :-) very helpful info too.

kcrun

Hi Rob do you do any sort of business mentorship??

cooperbheller

My name is Yusuf Usman Sani This is business I need to start in company. fish farm, chicken poultry, crop farming, goat, cow, and sheep farming, milkers productions and food production for fish and chicken, oil and gas, wrist watch, Textile, etc but I don't know which name I need to select. But I think like this one YusAgro oh is Nexgen please help me to get a better name

Youngworldglobal