Reduce Telco Customer Churn – ClearScape Analytics™ Experience Demo

Streaming services and the latest and greatest AI (Artificial Intelligence) tools have something in common, the business models of the companies launching these services rely heavily on subscriptions. One key aspect of running a subscription service is to be able to model churn, as the cost of customer acquisition is high.

Teradata offers a wide variety of in-database analytics tools that allow to model churn very easily and conveniently, in this video we go over a demo notebook demonstrating the usage of these tools to build a regression model to model the churn of a telecommunications company.

Chapters:
Intro - 00:00

Setting the environment – 02:17

Data exploration – 02:33

Data pre-processing – 08:00

Train/test split – 17:37

Model training – 19:06

Model evaluation – 19:59