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How to use Kotler's Price-Quality Strategies : A Practical Guide
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The Price-Quality Strategy model by Philip Kotler helps understand how consumers perceive the value of our product or service. In this marketing tutorial I use practical examples of how the Price-Quality Strategy model is used by major brands such as Toyota, Netflix and Blockbuster.
This guide to understanding the relationship between your product or services' value proposition is aimed at students, small business owners and marketers.
This guide to understanding the relationship between your product or services' value proposition is aimed at students, small business owners and marketers.
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