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What is Service Marketing? | From A Business Professor
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Service marketing is a specialized branch of marketing that focuses on promoting and delivering intangible products or services rather than physical goods. While traditional marketing principles apply to both goods and services, service marketing recognizes the unique characteristics and challenges associated with marketing services. So What are the unique characteristics of service marketing? How to apply Marketing’s 4Ps framework to analyze it? Are there some specific successful real-world examples? In this video, I will discuss these questions with you.
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