Lacta - AI Love You - Case Study

For centuries, people have been writing love letters to express their deepest emotions. However, with the advent of smartphones and social media, the art of expressing love through written words has been reduced to mere chat abbreviations, emojis, and heart reactions.

To bring back the lost art of expressing love through written words, Lacta, the chocolate brand synonymous with love in Greece, has launched a revolutionary new web app called "AI Love You" that uses the power of artificial intelligence to create personalized love letters for users.


Once the recipient receives the love letter, they can scan any Lacta chocolate package using their mobile phone's camera, and the letter will magically appear over the chocolate via AR technology. The use of specially trained neural networks allows the app to identify all 36 different Lacta packages without the need for a QR code.

For a special touch, the app offers the ability for users to record their voice reading the love letter, allowing the recipient to hear the sender's words of love.

AI Love You has been hugely successful, with more than 40,000 letters written on Valentine's day alone and over 100,000 in the first two weeks. Also, it has been featured on several TV shows, and thousands of users have shared their love letters online. And after all, it has shown that technology can be used to bring people closer together, even in matters of the heart.