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Lacta - The Taste of Love - Integrated campaign
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Lacta chocolate, a symbol for love in Greece, wanted to convey that without love, life is tasteless.
A feature film titled "The Taste of Love" told the story of a lonely man, living in the future with an AI robot, that satisfies his every wish, until she's updated with "Artificial Emotions" and wants to find out what love is...
The film's release on Valentine's Day, made Lacta's YouTube channel the most popular in Greece and helped Lacta chocolate reach its biggest market share in the last 3 years.
A feature film titled "The Taste of Love" told the story of a lonely man, living in the future with an AI robot, that satisfies his every wish, until she's updated with "Artificial Emotions" and wants to find out what love is...
The film's release on Valentine's Day, made Lacta's YouTube channel the most popular in Greece and helped Lacta chocolate reach its biggest market share in the last 3 years.