Agile Velocity: measuring what we don’t want?

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Velocity is Agile's most ubiquitous metric. But does it measure the right thing? Let's talk about that.
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My experience is of a team that prioritises items by value, but uses velocity to create a sense of predictability around release dates etc.

stantoniification
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Good point! In the US we are often more about driving the amount of work completed - Velocity. But Value, as you say here, is much more important. So how to measure value rather than Velocity, or with it, is the real question.

benhill
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Gotta measure the outcome to make sure the work has value. Or else it becomes a factory just putting out work so people have jobs.

youngloenoe
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Focusing on velocity -> feature factories -> keep shovelling widgets out the door & don't waste time thinking about feedback ☹

PaulHenman
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