My DREAM Everyday Lip Formula NOW IN 6 SHADES!!! 😍

I AM SO HAPPY TO BE EXPANDING THE EFFORTLESS LIPS™ SHADE RANGE!!! Thank YOU for making all of this possible!!!! xoxo, Allie

EVERYTHING AVAILABLE NOW HERE:

Did you miss the reveal video? Watch here:

[LexiGoLightly]

I just want to say how BRILLIANT it is that your swatch models are live videos! SO much more helpful than pictures 🤩

[lysr]

They look so pretty, wish we could pick the 3 shades of our choice. Sometimes you just need a certain color instead of getting a pre-set bundle. Like some else mentioned, "pick your own 3 lippies with % off" is a good idea. Just a suggestion :)

[BadCatMath]

Allie, I bought Poppy and Peony even before this video ended!!!! Your appreciation of your subscribers was so heartfelt. You are a lovely young woman, just oozing with gratitude. Well done.

[JoJoTinkRN]

I’m so excited!!! I had an alarm set to get to your site right on time. I’ve never worn a red lip in my entire 44 years, but today I purchased Rose & I cannot be any more ecstatic!!
Congratulations on your new lipstick shades!! If I could afford it, I’d buy the entire line but I will just have to start with one (Dahlia will be my next purchase!!) Thank you so much for sharing these creations with us & I wish you nothing but the best!! I’ll now actually watch your video!! LOL ❤

[karenharvey]

Congratulations 🎉 Allie!!!
Please can we have more going out make up with your lip sticks! You do a lot of nude looks which is fine but I feel like I’m watching the same stuff over and over again! I’m sure your beautiful lipsticks would look great with bolder looks ❤

[stevenmallows]

I would love to try all 6 shades and I hope one day you are able to ship to the UK 😍

[joycekerensky]

I love the new colors and your denim jacket❤😊

[simplyellenxo]

Congrats on the new shades of your brand Allie! It is probably definitely a dream come true for sure! In case anyone's not told you this, thank you for everything you do! 😊

[stpduxi]

I have Lily and the floral denim bag and I love it Lily is my “your lips but better” shade I didn’t go in looking for my perfect shade I just picked one that I thought would match the make up I go for and it ended up being my perfect lip shade. I’m excited about trying all the shades I can’t wait to buy more! I’ve been watching you for about 7 or 8 years I think and I’m so happy you came out with your own brand. I like to use a very light layer of rare beauty’s serenity with Lily to help give it that longevity. I think I want to try poppy next because I’m very into coral and peach shades.

[kkp]

Yeah! Been waiting for this release forever! I went ahead and got the Effortless Complete Set and I cannot wait to get them! Love you and so dang proud of you! ❤🎉

Allie, your lipsticks are my favorite. I just ordered Peony and I cannot wait to have it on my lips. I’ve been enjoying shade Lilly for a while now. Every time I use it, I catch myself starring at the mirror throughout the day lol

[angelafishburn]

I get paid tomorrow & Rose is on its way to me. Can't wait to have a red that I can use regularly. Thanks Allie!

[LaurieGarrett-et]

I just got my first one, Dahlia, and I LOVE it!!! The formula is so luscious, and not like anything I’ve worn before.

[radtech]

Just bought Poppy!!!! excited! I love seeing them on actual people unlike other places that show a CGI color on people. Thanks Allie!!! 😘

[converseleigh]

Already ordered the new shades to complete my collection. It amazes me how you managed to pick colors that will look great on so many skin tones. Can't wait to get them. You are the best Allie.

[ericasalomon]

I ordered the signature set as soon as I got my email reminder. Love the original set too and have given them as gifts as well. Can’t wait to get the new colors and try them on! ❤

[KsenijaKasey]

Congratulations Allie! I have never been the one to wear anything but matte lipstick but I bought the OG trio to support you (and the colors looked lovely) and I became absolutely obsessed!! It's all I wear these days. Haven't touched my usual matte lipsticks since I purchased effortless lips. Just ordered the new trio and I cannot wait to wear them! Especially rose!

[lucreciadiaz]

Just ordered!!! I love the formula, and brights and reds are my thing! Thank you.

[melindamarie]

rose lip color reminds me of my mother rose ❤congratulations Allie the rose shade touched my heart

[QuinceyG]

So excited, Allie. I’ve been wanting to get one of these products for a while, and Rose was not just calling my name, but screaming at me with a blow horn 😂 and I ordered my first lippie of yours ❤❤❤