The ₹48,000 Crore Unicorn Your NEVER Heard Of !!!

Every time you swipe your card or use UPI at a store, there's a 99% chance you're using a machine from the same company—one you might not even know. That company? Pine Labs—the silent giant behind ₹90,000+ Crore in annual transactions, powering brands like McDonald's, Starbucks, and Westside. With ₹1,700+ Crore in revenue, it’s now gearing up for one of the biggest fintech IPOs this year. In this video, we break down how Pine Labs became the Payment King

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Timestamps:
00:00 Context
01:45 First Mover Advantage
06:45 Top-Down Approach
10:07 Retention Masterstroke

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#business #casestudy #entrepreneurship

[sadikazam]

I used it's machine for retail stores and it was the worst i had ever used

[vinaybhat]

Jio mart used to have pine labs.
But now its using Jio payment gateway...🤔

[SaraTarannum]

Please lower the background music volume from next video onwards.

[rajeev]

We need a smoother payment option like Square

[Rahul-hic]

It's been more than 1 year since I swiped the card. UPI killed POS machines

[nikhilgeorge]

Your definition of MDR doesnt mention that most of it goes to the card issuing bank.

[harath]

Just so that uk, BMTC uses it give tickets in Bangalore 🙂

[Dhanush-yq]

how you research about the company to make a case study like this can you tell steps???please

[arthashashtr]

Excellent video. Two suggestions: 1. lower the background music 2. speed up the video by 1.1-1.2x by default.

[shoto]

I have heard of pinelabs - so dislike to the clickbaity title 👎

[fouzan]

tbh pine has bad service, i have around 7-8 pos machines and i was interested in the big devices for billling and i was never reached out

[RebelsPrivate]

their POS machines are very worst. and customer service is very bad. I can't understand how this company growing?