Effective one minute networking presentations - In a nutshell

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Did you know, in a recent New York Times survey of peoples’ greatest fears, death came in third, followed by walking into a room full of strangers and speaking in public. Networking involves standing up and speaking in public, even if it’'s only for one minute!

So, how can you create a confident and effective one minute pitch that'’s memorable, and has impact?

Preparation is key, so spending some time to write a compelling one minute pitch and getting the words right, will help eliminate some of those nerves when standing up and speaking. Having a clear and easy to understand description about what it is that you do to solve your customer’s problems and pain, is what you'’re looking for.

Start off by introducing yourself and your company, and then grab attention with an interesting fact or statistic about your industry or business, using the words “"Did you know...”"

Next, explain your target market, and be really specific here. Avoid saying that you work with ‘everyone’ and ‘anyone’, as it doesn't help people to understand exactly who your clients are.

Then, describe the situation or problem that your client is struggling with. What’'s their pain? Using emotive words such as ‘frustrated, anxious about, struggling with, or frightened’, will add more impact. Illustrating your customer’s problems will help people easily relate to and identify with them.

The next thing is to describe with empathy exactly what it is that you do, to solve that problem, in simple plain English, avoiding industry jargon and abbreviations. Talk about the benefits of working with you, and what makes you different to your competitors.

The last ten seconds of your one minute pitch is the time when you ask for what help you need, right now, in your business. That’'s why you’'re networking, right? So ask for that ‘dream’ referral or introduction, or help with finding a supplier, or something else that’'s important and relevant to you.

Remember, it’'s not just about the words you use! Your one minute will have more impact if you can deliver your message with energy and passion. Speak loudly and clearly. Relax, and be yourself.

Philippa Constable
Women Mean Biz
07871 463 701
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