How to Lather a Shaving Cream | Cremo

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Ever wondered 'how to lather a shave cream'? or 'how to make a shaving cream lather'?

This process works best with a bit of trial and error, but once mastered, you'll be able to whip up a lather in no time at all, for that perfect shave.
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ultra watered foam inst the best... better adding the water little by little

cloudrojo
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Shave cream in a can like you show isn't on the Cremo website. Is it the same as the Cremo shave cream in a tube? If it isn't the same can you use a brush with the Cremo shave cream in a tube?

garykazanjian
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But are you guys mixing confidently though, that’s the key here

secondsimpact
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Thanks i was so confused why my shaving cream had such little foam to it.

simplyevan
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Bring back the brush and lathering cream!!

srogers
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I can't mix confidently. Every time i try i think I'm disappointing my parents.

jeepneygang
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Too much water! Even the end product had visible bubbles in it that is an indicator of too much water or water added too quickly. I was shocked to see how much water was left in the bowl at the start until I saw how much Cremo was loaded on the brush. It would take more time to lather but you should reduce your brush load and leave no water in the bowl. Also don’t pinch or squeeze the knot so tightly. You can damage the bristles. Just gently squeeze it and/or flick the brush downwards a couple of times to clear excess moisture. Then you can slowly dribble water in while lathering and titrate it appropriately. You want to create a consistant, smooth, dense lather to cushion the blade against your skin. I generally am a big fan of Cremo products. It’s a shame that this is such a poor demonstration.

profesam
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I heard u not suppose to go against the grain?

KizMuthaFuknGeeS
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A brush and bowl is an unnecessary waste of money and time. Cremo works great with fingers. "Occam's Razor" is usually the best method.

NAGOL