Why Your Instagram Carousels Are Being Ignored— Use AIDA technique

How to create carousels that people actually look at and engage with? The key—use the AIDA method. Attention—grab someone in with a provocative image + benefit, Interest—build up interest each slide by teasing out the information, Details/Desire—around slide 8/9 you have to give the audience something meaningful, new or novel, and Action—add a call to action on slide 10. What do you want them to do? Hit the like button? Leave a comment? Turn on notifications? Check out your bio? What?

Unsplash photo:
David Boca

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Host– Chris Do
Cinematography– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Ricky Lucas
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne

[thekaushikls]

Chris, I tried this yesterday and I love what I have created.
(not boasting) Reading it, makes my content feel like common sense, it's that clear!
Thank you for sharing this formula.

[dineshsharma]

Love this series, although I have seen full video but it stills helps, that's the beauty of knowledge.

[bartmanstl]

So much info packed into such a small amount of time. Love Chris Do!!

[manuelcalvo]

Breaking that talk into short and titled ones was a great idea. I usually don't spend 20/30min seeing one vid but 7 is just great. Also, smart choice of the title. You guys are genius.

[albertotolomelli]

Incredible value in this video.
Chirs and The Futur team are always on spot.

[HamnaAzhar]

Awesone video... Full of true valuable information...no wastage of time...nothing boring...perfectly described what I watched this video for... Great job!

[ganajohn]

AIDA is super important, as instagram is getty really saturated and the algorithm really beings little or no reach for single post. But if you can get your viewer to scroll to the end and do the call to action, then the algorithm will get your post in front of new eyes.

[MsSquarebanana]

This is great. It's nice seeing these theories / models applied - makes it easier to digest.

[canttellyoueverything]

That's great, the wording is so important. What you give, not what you get. We get by giving.

[idrisjaffary]

You guys are giving so much value for free you’re the Best

[purecbd.solutions]

Marketing degree in one sentence. Think like your customer. (mic drop)

[archivebyzahra]

thank you Chris and staff for the hardwork. but... can you explain why not using AISAS? in my school, my lecturer told us that AIDA is not relevant anymore, thats why AISAS born(?) because its more proper for these day "digital advertisement". or maybe can you explain what are the difference from AISAS or AIDA and both application in advertising? thank you before...

[christopherwilson]

Great video lots of value,
RIcky love the voice edits pitch down, I'm sure you are a Hip Hop fan.

[prhasn]

I watched this video before, but I just noticed the hook at the beginning of this video is cool. In my channel noticed most people click off within the first few seconds, if the hook is not right. Maybe you should make a video about video advertising and share some of your YouTube metrics.

[presopetrov]

Coool. Thanks for "8". This is dope!

[benedegrees]

Love it, thanks for the great content

[lilliealexandra]

AB testing this 8 theory with different %'s of text and it almost always delivers better than any other carousel

[juantoledo]

🇻🇬
*Attention* 📣
—Benefit.
—Why should I care.
—Them. Not you.

*Interest* 👂
Capture. Give me more.

*Desire* ❤
—Details.
—Educate/Entertain

*Action* 🎬

CTA. Engagement.

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🇪🇸
*Atención* 📣
—Beneficio.
—¿Por qué debería importarme?
—Hazlo sobre ellos, no sobre ti.

*Interés* 👂
Capturar. Dame más información.

*Deseo* ❤
—Detalles.
—Educar/Entretener

*Acción* 🎬
Llamado a la acción. Interacción.

[edyelksousa]

AIDA is one approach, there is a other approach that I could mix with it, so my posts do not look repetitive?

[beep]

So I keep watching videos and hitting the like button and then YouTube unlikes and they pop back in my feed. Musy be playing with monetization.