It’s Begun! AI is coming for filmmakers in 2024

Curious about how AI tools like OpenAI’s Sora are going to impact the filmmaking industry in 2024? Me too! In this video we’ll dive into the most radical changes that are coming, some AI-based tools filmmakers should consider leveraging, and how you can be prepared for the rest of the 21st Century as a filmmaker!

#filmmaking #AI #audiio #musicforvideo

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CHAPTERS

0:00 - Intro
1:50 - A brief explanation of SORA
3:13 - What AI means for you
6:31 - Why should you commit to documentary filmmaking?
9:00 - Why Doc Filmmaker is one of the safest sectors
10:40 - Why you should always adapt
11:51 - How Audiio, the sponsor of today’s video, is using AI
13:10 - How to be prepared for what’s coming

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[AustinWestbro]

I think the novelty will wear off. People want to connect with other people. It’s human nature

[Enterstainers]

The saddest thing is people of our own community ultimately are complicit in this by choosing to take the easy and talentless route.

[mahutaproductions]

I think it's going to eventually replace stock footage, but if you're filming real things where clients want actual footage of whatever it is you're shooting for them, your job's not going away.

[SpartanMrkIV]

The problem seems to be that if you disrupt the "food chain" at the bottom end, then nobody is able to progress up the ladder.

[FilmshooterOH]

I worked in the indie narrative world for 3+ decades but recently made the switch to documentaries and feel good about that for my career. Documentaries require "real" footage.

Also, I teach filmmaking at the college level and last year, with the rise of AI, I started saying to my students: 1. Be so good they can't ignore you or 2. Be a plumber because everybody poops. I feel bad for starting out filmmakers because as you pointed out, a lot those beginner jobs that students out of film school would have gotten will be farmed out to AI. Life is going to be hard on them.

[alanoconnor]

I had a fifteen year photojournalism career before I moved to filmmaking in 2005. So glad I jumped when I did. Looks like another jump is on the way...

[liamstrain]

It's those small jobs that I worry about - not because of the jobs themselves, but because they are the training ground for the people who will eventually be the higher end DPs.

[fivcthb]

It could be used for story boarding for movies but good acting, lighting, directing etc will always have a place .

[devincorboy]

Love the realistic nature of this video and how you ended on a positive note! Well done sir!

[gabriel-mckee]

Great video, Luc; thanks for sharing!

[tcfranklin]

Excellent take on this topic. Well done.

[CavalieriTom]

Thanks for the great content and insights.

[hiveschool]

The utopian vision of AI suggests it will liberate us from mundane and challenging tasks, creating more time for leisure and creativity. However, in late-stage capitalism, AI's reality often involves large industries replacing significant portions of their workforce with cheaper software or robotics that don't require breaks. It seems like we're on the brink of a massive shift, and I worry that those with the most power may not prioritize the wellbeing of the majority.

[who]

Great Video Luc, and something I've been having to explain to a lot of my art field related friends. A phrase one of my mentors use to use all the time that comes to mind in regard to ai is "You can't fight the future". Whatever we want to think about how the industry "Should" be is irrelevant when the genie of AI has already been let out of the bottle. Laws that arise to limit use cases and samples will ultimately be worked around in one way or another as long as it's financially favorable to do so. So we as filmmakers and artist instead need to focus on adaptation, and realize that while Ai might kill some jobs in our industry it's also going to create other jobs an opportunities that we haven't even considered yet. In the case of ai image generation it might kill some low end videography opportunities but it'll open up opportunities for generating ai image prompts or data sets to fuel the image generation. Your entry level gig to making commercials or movies might not be as a stock photographer anymore it might be generating and assembling commercials entirely from ai and testing them against audiences to see how they perform. In some ways that's frustrating if you really enjoy having a camera in your hands, but in some ways it could be freeing or give you more creative control of entire projects at an earlier phase of your career. I don't think the high end of storytelling or video production is really at risk in many ways our industry is founded on generating things that people don't know they need yet, ai is just really good at generating more of the same.

[bryaneditiontv]

Informative and well put togheter as always

[AHMADALKHANEE]

thank you for this video...i've been watching your for a while and i feel you are like a mentor for the new documentary filmmakers...really thank you

[marcoaslan]

But wouldn't A.I be cannibalizing itself after a decade ... if nobody creates new original content that is.

[EricNentrupTheRed]

I just watched both your video, Luc, and Mark's too, that scheduled to post at the same time. I'm hoping your synchronicity is serendipity, but perfectly happy learning it was planned! ;)

In his comments, I referenced your allusion to the other skills we have as filmmakers, being flexible and adaptable, and your personal experience solidifies my reaction last month when I saw this. With Mark's conclusions considered as well, I know that feeling threatened by emerging technology shows that I'm putting my value on the wrong things (even an earned paycheck!). It's not about the gear, though it opens doors. It's about capturing and sharing unique, bespoke, humanistic perspective. Cheers to being forced to get better by this massive paradigm shift, and to you, too, for demonstrating how you process such innovation and harness it.

[AndrasDancs]

Thank you, Luc - not alone for this piece but for the entire channel...

[Bernatchly]

Very much appreciative of this vid. I went through a pretty big crisis last year when AI was the top issue with the WGA and SAG strikes that made all my work in scripted disappear in a blink (still hasn't come back round yet...), and I've been looking to either find ways to adapt, or entirely get out of what will be the most heavily affected sectors as soon as I can find a landing pad somewhere else.

Very much agree that there will ALWAYS be a need for real stories from real people, and I'd also bet the indie film world will actually thrive in an unexpected way. Same with art created by REAL people, whether it be photography, painting, etc. I don't doubt there will always be a market for that.

There's a large part of me that is scared by how AI will decimate our industry, but there's also a small part that's expecting/hoping it'll go the way of 3D and just become something of a novelty. I know the idea of custom tailored media has been a big factor, but I've the feeling it will eventually flop or fade to the background, simply because: capitalism/money. Since every company these days wants to have a subscription service, I've got to imagine that's how it'll be presented, and I can't imagine that the majority of people are going to want to pay for yet ANOTHER subscription, just for that kind of novelty, for very long. Thinking of it in the way that making your own AI avatar for facebook and the like, faded away after maybe a month or two, though granted this would likely take longer than that.

Anywho, there's just something about the way you do your videos that I very much appreciate and respect, but I can't quite put my finger on it; suffice to say, You're def someone I enjoy watching for your well put together thoughts. I especially appreciate you creating a video on this topic as it's been something on my mid for pretty much the past year.


Also, every time I watch your vids, it makes me want to get back into the documentary world! 😁 Miss getting to tell those kinds of real stories!