Bankrupt - Fisker Automotive

In 2012 there were two major "eco", luxury sedans. Everyone knows about the Tesla Model S and how it succeeded and went on to re-shape the entire auto industry... but many don't know about its rival at the time, Fisker Automotive. They were just as ambitious as Tesla, with a former BMW designer at the helm, guiding their flagship, the Fisker Karma into production. However it ultimately failed and just a few years later the entire company went under. So join me as we explore what happened and how Fisker may be back from the grave and trying another time to take on the automotive industry!

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BrightSunFilms 2020

[Nerdykid]

"It was 2007"

Great year to start a luxury car company, absolutely nothing bad on the horizon

[Super_Chargedlife]

i think you need to make a part 2 of this video since their second startup failed again

[glass.hammer]

“Fisker had ambition and started Fisker Automotive...”
Oh, yes.
“...in 2007.”
Oh, no.

[alvd]

They offered me a job over the phone interview in 2012. It would mean I had to take a gamble and relocate. Hearing the company was struggling, I turned them down. Car’s entry and exit was so uncomfortable, you felt as if sitting on the floor. The view out of the car was terrible as well, you could barely judge the size of the car. From design standpoint it looked awesome but it simply wasn’t practical in every day use

[Wiejeben]

Fisker is a great car designer, he shouldn’t have become a businessman

[musicalnotextr]

You can say that Fisker has... bad karma?

I’ll let myself out.

[YouTube_is_trash_]

According to Ashlee Vance's book on Elon Musk, Fisker was hired as an outside consultant to design the original Tesla vehicle. Fisker refused to deliver rough drafts before the deadline. Then presented a model completely different to what Tesla asked for. The two companies then split paths.

[JoshWest]

Time for Part 2!
Fisker 2.0 goes bankrupt

[Jacket]

Fisker's don't make noise when they start up, just so you know.

[Forenza]

Back in the day, I was rooting hard for Fisker. Thought it was WAY cooler than the Model S. But, with issue after issue and them going up in literal flames, its no wonder Tesla won out. I did see a Fisker a couple times when they first came out. Stunning in person.

[MitchellWiggs]

i remember justin bieber’s manager giving him a karma on the ellen show, i had no idea they were such poor quality cars and all this was going on behind the scenes lol

[potterq]

Both of my parents had an involvement in Fisker, my dad with cooling, my mom with the parts network, both saying it was terrible

[audrey.c]

My cousin left his job at Tesla for a job at Fisker and was acting kind of stuck up about it lol I'm guessing he really regrets that decision.

[ggril]

The dealership group I worked for in Alabama actually had a fisker dealer in it. It was such a strange car but we did actually manage to sell a few

[WeddingVegetables]

Bankrupt is my favourite series of yours. These stories are so interesting and even if I'm familiar with what happened, like with Fisker, you always manage to find new angles I hadn't thought of and dig up information I didn't know. Great work!

[bryanbuff]

This actually gives me hope for the Fisker Ocean. So far it seems they’ve learned from those hard lessons. Time will tell.

[jobic]

remember when justin bieber got one and everyone got super hyped about the entire brand?

[MiguelRPD]

Fisker is one of those cars you have to see in person to understand it's unique look.

[twotone]

Video suggestion: Elio Motors. The people who couldn't design a Geo Metro powered Tricycle for less than $10k.

[chadhanawalt]

I wonder if we are going to get a second video about fisker going bankrupt for a second time. Time will tell :D