How to create Schema markups in JSON-LD (Advanced)

What’s the difference between Schema markups and rich snippets? How can you create custom JSON-LD Schemas?

In this 15th digital marketing lesson, I’ll show you exactly what Schema markups and rich snippets are and why you need them for your SEO.

In addition, I’ve shared with you the SEO tools I use to generate Schema markups for free. Specifically, I’ve differentiated the tools to use when you have access as an editor to a website versus when you don’t.

Can’t wait to see your custom JSON-LD Schema markups in the comments below!

Table of contents:

0:51 - What Schema markups are;
3:41 - What rich snippets (or rich results) are;
7:02 - Free tools to generate free Schema markups;
15:40 - Understanding the syntax of JSON-LD;
18:15 - How to create custom structured data with JSON-LD (workshop).

#AlbertoCarniel #SchemaMarkups #JSONLD

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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.